Press release -
Allianz UK returns to TV screens with launch of new 'ALL' advertising campaign
Allianz UK has returned to television advertising with the launch of its new 'ALL' advertising campaign. Marking a significant step in its ambition to grow the Allianz brand in the UK, the campaign debuted this weekend during Coronation Street on ITV.
The vibrant and positive TV adverts centre on the concept of ‘ALL’; embodying the spirit and breadth of what Allianz offers through its extensive range of experts, the scale of the brand, and its dedication to customer care.
The advert includes a heartwarming scene of a child surrounded by family, symbolising community support. It transitions to friends and family uniting to redecorate a living room and then leads to the expert service of an emergency plumber provided by Allianz to swiftly address a leak. The narrative continues with a family adapting to the scenario of a cracked windscreen, while Allianz's technician, Ravi, ensures their journey continues smoothly. Finally, a couple purchasing insurance is surrounded by Allianz experts, emphasising the comprehensive protection Allianz provides.
The Allianz ‘ALL’ TV advert was created by creative and strategic agency partner Edelman, and was shown across a number of key programmes across launch weekend. The advert will then develop into a fully integrated campaign across all customer touch points.
Carolyn Rich, Director of Brand, Allianz UK, said: "Allianz has a clear growth ambition in the UK and we’ve made huge strides in the UK retail market over the past year. We are investing significantly to increase our brand awareness among UK consumers, demonstrated most recently by our sponsorship of the Allianz Stadium and becoming the official supporter of the Women’s Rugby World Cup 2025.”
She added: “We are really excited to be launching our TV advertising campaign, which will no doubt elevate our brand even further. Standing out in the UK general insurance market is essential, so this fresh, creative approach that really connects with people, will ensure we’re a key player now and in the future.
Notes to Editors:
- High res image from the advert is available to download below.
- The TV advert is available here: https://youtu.be/u6Mwe0khOB8
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About Allianz Holdings plc
Allianz Holdings plc is the non-regulated holding company which owns the principal insurance operations of Allianz SE in Great Britain including Allianz Insurance.
About Allianz
The Allianz Group is one of the world's leading insurers and asset managers with around 128 million* private and corporate customers in nearly 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 776 billion euros** on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage about 1.9 trillion euros** of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are among the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2024, over 156,000 employees achieved total business volume of 179.8 billion euros and an operating profit of 16.0 billion euros for the group.
* Including non-consolidated entities with Allianz customers.
** As of December 31, 2024.
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Deviations may arise due to changes in factors including, but not limited to, the following: (i) the general economic and competitive situation in the Allianz’s core business and core markets, (ii) the performance of financial markets (in particular market volatility, liquidity, and credit events), (iii) adverse publicity, regulatory actions or litigation with respect to the Allianz Group, other well-known companies and the financial services industry generally, (iv) the frequency and severity of insured loss events, including those resulting from natural catastrophes, and the development of loss expenses, (v) mortality and morbidity levels and trends, (vi) persistency levels, (vii) the extent of credit defaults, (viii) interest rate levels, (ix) currency exchange rates, most notably the EUR/USD exchange rate, (x) changes in laws and regulations, including tax regulations, (xi) the impact of acquisitions including related integration issues and reorganization measures, and (xii) the general competitive conditions that, in each individual case, apply at a local, regional, national, and/or global level. Many of these changes can be exacerbated by terrorist activities.
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