Press release -
BALLANTINE'S TEAMS UP WITH MAD MOXXI FROM BORDERLANDS: THE GAME TO DROP SECOND RELEASE OF SELL-OUT MOXXI'S BAR EDITION IN GERMANY
London, 30th August – Following a stint in Gamescom, Mad Moxxi is now back in the office to announce a limited drop of a second edition of her Ballantine’s x Borderlands: The Game Moxxi’s Bar Edition - now available once again in Germany.
Following her appointment as Ballantine’s Scotch whisky’s Chief Galactic Expansion Officer in 2022, Moxxi has been working tirelessly, with her first bottle of Scotch selling out in record time. Since then, she’s been travelling the galaxy alongside her dear old friend, George Ballantine, exploring new ways to bring Ballantine’s into further uncharted territories.
As a result, through hours of painstaking business, Pandora’s favourite bar mogul has returned to bring a special second release of her namesake Scotch to lucky Vault Hunters. The eagle eyed attendees of the trade show may have noticed Moxxi’s face peering at them throughout Cologne.The new bottle became available at Gamescom, but it’s not quite out of stock yet!
The new limited-edition bottle comes complete with exciting updates, including an on-bottle feature from George Ballantine, and loot for the Borderlands community. An Echo Device skin will be available as an in-game redemption in Borderlands 3, allowing players to strut their stuff with a brand-new look.
Despite the new look, Moxxi’s Bar Edition 2.0 comes with the same renowned taste of Ballantine's Finest, loved from Pandora to Eden-6, and beyond.
"The people asked and, well, I love to reciprocate," says Moxxi. "My Moxxi's Bar Edition is back with a whole new look! My close friend and partner, George Ballantine, is looking simply delectable on the label. When George and I are in company, the business is always lucrative. Now, I can't wait for you to get your hands on my goods once again, sugars. Grab hold of this opportunity now. It won’t last!"
Those based in Germany can now grab themselves a bottle of Moxxi’s Bar Edition 2.0. Discover Moxxi’s personal recommendations for enjoying a Ballantine’s at Moxxi’s Bar or at home, with her Borderlands-inspired serves including Moxxi’s Mule, Apocalypse Spritz, and more here.
You can stay up to date with Moxxi’s activities by connecting with her on LinkedIn (mad-moxxi) and X / Twitter (@MoxxisFinest), and following on www.ballantines.com/.
For press inquiries, please contact Moxxi’s team at moxxi@bastion.co.uk
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About Ballantine’s:
Ballantine’s is the No.1 Scotch whisky in Europe and the No. 2 Scotch whisky in the world with the range selling over 70 million bottles a year worldwide. Ballantine’s has won more than 130 trophies and medals at international competitions in the past 10 years for its outstanding quality, thanks to its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40-year-old, is one of the most extensive in the world of Scotch and is maintained by master blender Sandy Hyslop, continuing the brand’s tradition of master blenders that dates back to 1827.
Ballantine's was created as a Whisky for Everyone; “A Friend to All Humankind" and is passionate about bringing out the real you to create moments that matter. Our Stay True platform guides everything we do, from retaining the same style of Finest since its launch in 1910 to championing true music and supporting emerging talent and communities. It's an invitation for people to get to know themselves and have the confidence to stand by it and be true to themselves creating moments that matter. When you stay true to who you are and free yourself of society's expectations, there's no wrong way to live.
Ballantine’s believes that everyone is unique, an original, a one-off and worth celebrating. As a brand it encourages people to free themselves from societal expectations and live life the way they want; because when they do, there’s no wrong way to live. People come to the virtual world of gaming to do what they want and be who they want to be, allowing them to transcend reality, free from judgement. Borderlands: The Game creates an inclusive world, allowing players to connect and identify with characters, through their unique personalities, stories and sense of style.
“Stay true and excellence will always be by your side.” These are the immortal words of our founder, George Ballantine, that we still follow to this day.
@Ballantines
About Gearbox Entertainment Company:
The Gearbox Entertainment Company, LLC is an award-winning, creator and distributor of transmedia entertainment. Gearbox Entertainment has become widely known for successful game franchises, as well as acquired properties Duke Nukem and Homeworld, which it distributes across the world. Gearbox Entertainment is composed of four subsidiaries: Gearbox Software, Gearbox Publishing, Gearbox Studio, and Gearbox Properties. Gearbox Software, founded in 1999 by a team of industry veterans, is headquartered in Frisco, Texas and is known around the world for developing hit video games and franchises like Tiny Tina’s Wonderlands, Brothers in Arms, and Borderlands. Gearbox Publishing was established in 2016 with the goal of helping developers around the world bring their products to market while retaining their unique creative visions. Gearbox Studios was formed in 2022 and creates cutting-edge transmedia opportunities including the upcoming movies based on Borderlands and Duke Nukem, and the series based on Brothers in Arms. Gearbox Properties was founded in 2022 to manage Gearbox’s wide variety of intellectual property across all products, mediums, and merchandise categories.
The Gearbox Entertainment Company is a proud member of the Embracer Group AB family of companies, which is publicly listed on Nasdaq Stockholm under the ticker EMBRAC B. (EMBRAC B). For more information, visit www.Gearbox.com
