Press release -
Best New Toys for 2017 Revealed at Toy Fair
New S.T.E.M category added to reflect growing trend
Tuesday 24 January: Lego, SpinMaster and Playmobil were among the winners of Toy Fair’s Best New Toys announced this morning at London’s Olympia. Selected by an independent panel of retailers, these are the toys they believe will be the hottest products over the coming year.
Forty-one exhibiting companies, spread over 15 different categories, have been commended for their innovation and the list represents the diversity and continued success the UK toy market has enjoyed in recent times.
For 2017, the judging panel decided to re-order the categories and have add four brand new ones for this year. S.T.E.M (Science, Technology, Engineering & Mathematics) has been added to reflect what is set to be a trend for 2017, while a Collectables category has been added to recognise the importance of the sector to the UK toy industry. ‘Wooden Toys’ and ‘Wheeled’ have also been added as categories.
Natasha Crookes, British Toy and Hobby Association, added, “Each year it gives us great pleasure to announce Toy Fair’s Best New Toys, celebrating the success and creativity of the UK toy industry. From major brands to start-up companies, the list represents a cross section of success stories that have kept the UK toy industry growing over the last few years. As the market evolves, it is fantastic to see the judging panel introduce new categories such as the S.T.E.M category which recognises how important toys and the value of play are to a child’s development. Congratulations to all the winners.”
The Toy Fair Best New Toys Award winners can be found outside the Press Office at Toy Fair, which is the UK’s only trade event dedicated to toys, games and hobbies. Toy Fair takes place on 24-26 January at Olympia in West London. Please register at www.toyfair.co.uk – the full list of Toy Fair Best New Toys 2017 is below.
| Category | Company | Product Name | RRP | Stand Number |
| Action Toys | Bladez Toyz | Hot Wheels Bladez Quad Racerz | £34.99 | Gallery 123 |
| Brainstorm Ltd | StikBot Zanimation Studio Pets | £21.99 | E79 | |
| Construction & Building Sets | K’NEX | K’NEX Thrill Rides Web Weaver | £69.99 | Gallery 510 |
| LEGO | LEGO City Police - Mobile Command centre | £39.99 | Gallery 550 | |
| Magformers UK Limited | Magformers Neon LED set | £49.99 | Gallery 540 | |
| Creative | Clockwork Soldier | Build a Terrible T-Rex Head | £9.99 | GH32 |
| Fiesta Crafts | Magnetic Activity Boxes | £19.99 | D2 | |
| John Adams Leisure | Chocolate Sprinkle Stix | £22.99 | G100 | |
| Games | Orchard Toys | Cheeky Monkeys | £9.50 | B12 |
| Re:creation Ltd | Fox in a Fix | £21.99 | E125 | |
| TOMY | Fizzy Dizzy Hippo | £19.99 | Gallery 520 | |
| Infant & Preschool | Halilit | Dr Pooch | £30.00 | E90 |
| Infantino Bkids BV | Sensory Discovery Robot | £13.99 | Gallery 310 | |
| Vtech Electronics | Rock & Pop Turtle | £34.99 | Gallery 500 | |
| Mini Collectables | Character Options | Little Live Pets Surprise Chick | £14.99 | E119 |
| Flair | Glimmies Glimtern | £14.99 | E39 | |
| Vivid | Genie Girls Charm Chest Playset | £24.99 | B70 | |
| Outdoor | Funrise International | Gazillion Giant Bubble Power Wand | £12.99 | G90 |
| Wicked Vision Ltd | Wicked Socker Bopper Body Bubble Ball | £49.99 | E100 | |
| Zimpli Kids Limited | Slime Blaster | £19.99 | Gallery 144 | |
| Playsets | Epoch-Making Toys | Sylvanian Families Starry Point Lighthouse | £59.99 | B130 |
| Playmobil | PlaymobilPolice Headquarters with Prison | £64.99 | Gallery 210 | |
| Schleich UK | Mobile Vet with Hanoverian Foal | £29.99 | B121 | |
| Pocket Money | Esdevium Games | Pokemon TCG: Sun & Moon expansion | £3.99-£12.99 | E109 |
| H. Grossman | Hatch It Grow Alien Egg | £2.99 | E49 | |
| Wind Designs | Insta-Snow | £3.99 | H52 | |
| Preschool Characters | Spin Master | PAW Patrol- PAW Terrain Vehicle Rescue Set | £44.99 | E131 |
| Flair | PJ Masks Beanies | £8.99 | E39 | |
| Rainbow Designs | Talking and Hopping Peter Rabbit and Lily Bobtail | £29.99 each | E120 | |
| Puzzles | Coildspring Games | Fantastic Beasts and Where to Find Them 2D Puzzle Poster | £24.99 | E35 |
| Gibsons | I Love Autumn (1000 piece jigsaw puzzle) | £13.99 | E40 | |
| Ravensburger | Graffiti Sneaker 3D Puzzle | £14.99 | E140 | |
| Science & Technology (S.T.E.M) | Great Gizmoz | Eco-Engineering Maglev Train Model | £20.95 | G20 |
| Galt Toys | Science Lab from the Galt Explore and Discover range | £12.99 | E9 | |
| Learning Resources | Playground Engineering & Design STEM Activity Set | £22.00 | D36 | |
| Tech Toys | Kids Designs International LLC | Descendants Selfie Star Video Recording Microphone | £29.99 | B150 |
| Vtech Electronics | Star Wars Stormtrooper Camera Watch | £59.99 | Gallery 500 | |
| Wheeled | Micro Scooter Ltd | Micro Chopper Balance Bike | £99.95 | B45 |
| MV Sports | Lightning McQueen 6v Battery Operated Ride-On | £199.99 | B30 | |
| Plum | EVO 4 in 1 PLUS | £84.99 | C50 | |
| Wooden Toys | Bigjigs Toys Ltd | Medieval Train Set | £42.99 | H39 |
| BRIO | Rescue Firefighter Set | £39.99 | E140 | |
| Marbel | Mighty Mountain Mine | £169.99 | B50 |
Categories
Notes to editors:
Press day: Toy Fair press day will take place on Tuesday 24 January 2017.
For more information:
Ravi Vijh Bastion, Unit4.07, TheThe Tea Building, 56 Shoreditch High Street, E1 6JJ
Press office number - 020 7598 6516
Mobile - 07753 229 236
toyfair@bastion.co.uk
