BORDERLANDS’ MAD MOXXI HIRED AS CHIEF GALACTIC EXPANSION OFFICER (CGEO) BY BALLANTINE’S SCOTCH WHISKY

Pandora-based entrepreneur joins the Scotch whisky brand to serve side missions to the community, including launching her first-ever limited-edition bottle, promoting responsible drinking live from her bar, and offering exclusive access to Borderlands 3 content

[London] Wednesday 20 April 2022 – Today, Ballantine’s has announced that Borderlands’ bar mogul, Mad Moxxi, has been appointed to the role of Chief Galactic Expansion Officer (CGEO) to help launch the world’s second-largest Scotch into the gaming stratosphere. During her initial four-phase contract, Moxxi will be responsible for expanding Ballantine’s intergalactic footprint to the furthest reaches of Pandora, the universe, and beyond.

Moxxi’s role as CGEO will see her bring together existing Vault Hunters and new looters from across the galaxy, serving up a series of missions and launching her very own limited-edition loot. She’ll also be laying down some new ground rules in Moxxi’s Bar and will be promoting responsible drinking via a special, personalised, cameo-filled message live from Pandora.

To kick off her contract, Moxxi has created her own Borderlands x Ballantine’s bottle of Scotch whisky: the Ballantine’s x Moxxi’s Bar Edition. This limited-edition run will be available first on Pandora and later across selected retailers on Earth. Just like at Moxxi’s bar, it’s first come, first served. Moxxi will also be sharing her spoils with close friends and fans through her social channels, LinkedIn, and Twitter. Those lucky enough to snag a bottle will get access to exclusive Borderlands 3 content.

In the coming months, Pandora’s favourite barkeep will also be tasked with recruiting her own squad of the galaxy’s finest Vault Hunters to help spread the word, broadcasting their adventures, giving out exclusive swag and sharing Mad Moxxi’s latest scoops. There’s also whispers of Moxxi making appearances at bars beyond her usual turf…

"A good partnership balances business and pleasure in equal measure," says Moxxi. "And ours got off to a sweet start. George Ballantine came over to my place with a blush-worthy proposition. He offered me my own special run of bottles. I call it, 'Moxxi's Bar Edition.' Get your hands on one of them, sugar, they'll treat you right. Like the best things in life, it goes down smooth."

One of Sanctuary’s most inspirational figures, the renowned Underdome hostess was originally a member of the Hodunk clan before escaping and pursuing headier heights, as well as raising her four children. Since then, she has managed and owned Pandora’s finest establishments – until they got either destroyed or lifted into the sky.

Moxxi will be reporting directly to Ballantine’s Marketing Director, Mathieu Deslandes who commented: “We’ve been following Moxxi’s adventures in Pandora for some time now and are delighted to have such an infamous entrepreneur on board. Her handling of the Heist of the Handsome Jackpot was second to none and her impressive hostessing of the Underdome Riot is not easily forgotten. I have no doubt Moxxi will help catapult Ballantine’s to galactic heights and encourage Vault Hunters to stay true to themselves.”

Moxxi’s appointment is the first step in a long-term partnership between Ballantine’s and the Borderlands franchise, with more to be announced during 2022. Find out more at Moxxi’s channels as well as at: www.ballantines.com/

Ballantine’s believes that everyone is unique, an original, a one-off and worth celebrating. As a brand it encourages people to free themselves from societal expectations and live life the way they want; because when they do, there’s no wrong way to live. People come to the virtual world of gaming to do what they want and be who they want to be, allowing them to transcend reality, free from judgement. Borderlands creates an inclusive world, allowing players to connect and identify with characters, through their unique personalities, stories and sense of style.

To stay up to date with Moxxi’s activities and how to get your hands on a bottle by connecting with her on LinkedIn (mad-moxxi) and Twitter (@MoxxisFinest).

Find out how Moxxi recommends enjoying a Ballantine’s at Moxxi’s Bar and at home with her Borderlands inspired serves including, Moxxi’s Mule, Apocalypse Spritz and more here.

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For press inquiries, please contact her team at moxxi@bastion.co.uk

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