Press release —
DreamToys Long List of Top Toys for Christmas Announced
Wednesday 9 November, London - The Toy Retailers Association has today announced its full list of toys which are expected to be the most sought after this Christmas. This year’s list showcases 72 toys chosen by a panel of retailers and industry experts, independent of toy manufacturers and makers.
Paul Reader, new chair of the DreamToys selection committee commented, “This year’s full DreamToys list represents a diverse and exciting range of toys which will delight children this festive season. We have selected the very best across a wide range of toys to suit multiple ages, we hope the list can be a useful guide to parents and gift givers across the country.”
Paul added, “Toys at Christmas can be a catalyst in bringing families closer together and bring joy and excitement to Christmas morning and this year’s cast of stars includes games for the family, dolls and action figures, toys inspired by video games, films and tv, games that inspire imaginative, creative and nurturing play and some that even bring an element of surprise!”
This year, whilst picking the toys, the panel were mindful in selecting a list that represented value for money with a range of products to suit every parents’ pocket, so every child can experience the magic of Christmas this year. Out of the 72 toys selected this year as main-present toys, 49 are under £30 and the average price of the list is £28.
Furthermore, all the unused products from the Dream Toys event are donated to children’s charities each year. Last year just under £23,000 worth of toys went to help children that may otherwise not have had a toy on Christmas day.
The full list can be viewed on the DreamToys Facebook page: www.facebook.com/DreamToysUK
The list of 72 toys has been broken down into 8 categories. The 12 Top Toys are selected from this Long-List.
(Bold indicates one of the 12 Top Toys, all prices quoted as RRPs, market price may vary from retailer to retailer. Toys are listed in alphabetical order and don’t represent a ranking).
For assets of all the toys in the full list, please visit - https://www.toyretailersassoci...
Game Time
Clipology – The Streaming Board Game Featuring Clips From The Real World | MooseToys | £24.99 |
Cluedo Treachery at Tudor Mansion Escape & Solve Mystery Game | Hasbro | £17.99 |
Dobble | Asmodee UK | £12.99 |
Floor is Lava! | Vivid Goliath | £14.99 |
Kickerball | Character Options | £16.99 |
Monopoly Travel World Tour | Hasbro | £28.99 |
Rubik’s Cube | John Adams Leisure | £12.99 |
Sink N’ Sand Game | Spin Master Toys UK | £19.99 |
Video Game Inspired
LEGO Minecraft The Mushroom House | LEGO Company | £17.99 |
Original Tamagotchi | Bandai UK | £16.99 |
Pokémon Battle Feature Figures | Jazwares | £11.99 |
Pokémon Booster | Asmodee UK | £3.99 |
Pokémon Elite Trainer Box | Asmodee UK | £42.50 |
Sonic 2 13″ Movie Plush | Jakks Pacific | £21.99 |
Sonic Giant Eggman Robot Battle Set | Jakks Pacific | £39.99 |
Sonic the hedgehog 2 4″ figures | Jakks Pacific | £10.99 |
Super Mario 4” Figures | Jakks Pacific | £10.99 |
Super Mario Adventure Game DX | Epoch Making Toys | £29.99 |
Figure It Out
Fart Ninjas Series 5 | Funrise | £5.99 |
L.O.L. Surprise! Fashion Show Doll | MGA Entertainment | £9.99 |
L.O.L. Surprise! O.M.G House of Surprises To-Go-Diner | MGA Entertainment | £49.99 |
Magic Mixies Mixlings Magic Castle Playset | MooseToys | £29.99 |
Mirabel Core Fashion Doll | Jakks Pacific | £14.99 |
Miraculous 26cm Fashion Dolls | Bandai UK | £17.99 |
Funko Pop! | Funko | £11.99 |
Rainbow High Series 4 Fashion Doll | MGA Entertainment | £31.99 |
Rainbow High Shadow High Fashion Dolls | MGA Entertainment | £34.99 |
Sky Dancers Doll | Vivid Goliath | £21.99 |
Tiny Tears Classic | John Adams Leisure | £27.99 |
Film & TV Favourites
Bluey’s Caravan Adventures Campervan Playset | MooseToys | £29.99 |
CoComelon Boo Boo JJ Doll | Bandai UK | £42.99 |
Gabby’s Purrfect Dollhouse | Spin Master Toys UK | £79.99 |
LEGO Harry Potter The Ministry of Magic | LEGO Company | £89.99 |
Heroes of Goo Jit Zu Goo Shifters Hero Pack | Character Options | £10.99 |
LEGO Jurassic World Blue & Beta Velociraptor Capture | LEGO Company | £29.99 |
Jurassic World Roar Strikers | Mattel UK | £20.99 |
Octonauts Octopod Playset | MooseToys | £29.99 |
PAW Patrol Big Truck Pups Themed Vehicles | Spin Master Toys UK | £17.99 |
Peppa Pig Kids Only Clubhouse | Hasbro | £44.99 |
Marvel's Spidey and his Amazing Friends - Quick Shot 2-in-1 Vehicle | Jazwares | £14.99 |
LEGO Star Wars Dark Trooper Attack | LEGO Company | £29.99 |
LEGO Star Wars Hoth AT-ST | LEGO Company | £44.99 |
Imaginative Play
Bubble & Bake Bathtime Kitchen | TOMY | £19.99 |
Chillfactor Neon Slushy Maker | Character Options | £9.99 |
Dyson Supersonic & Corrale Deluxe Styling Set | Casdon | £39.99 |
MASH’EMS | Character Options | £2.99 |
NeeDoh | Bigjigs Toys | £3.49 |
Photo Creator Instant Camera | Canal Toys | £69.99 |
Play-Doh Kitchen Creations Super Colourful Cafe Playset | Hasbro | £36.99 |
Shimmer N Sparkle 6 in 1 Real Massaging Foot Spa | Character Options | £29.99 |
Cool Maker Stitch ‘N Style Fashion Studio | Spin Master Toys UK | £36.99 |
Vtech Smart Medical Kit | VTech Electronics Europe | £27.99 |
Cuddly Animals
Curlimals | Golden Bear | £19.99 |
Fur Fluffs | Spin Master Toys UK | £39.99 |
Animagic Let’s Go Gecko | Vivid Goliath | £19.99 |
GiGi the Giraffe | Character Options | £27.99 |
Purse Pets | Spin Master Toys UK | £25.99 |
Squish-A-Boos | Ty | £9.99 |
Original 7.5” Squishmallows | Jazwares | £8.99 |
Sylvanian Families Pony’s Hair Stylist Set | Epoch Making Toys | £22.99 |
Secrets Revealed
5 Surprise Mini Brands Disney Store | Zuru | £7.99 |
Barbie Cutie Reveal Doll | Mattel UK | £32.99 |
Little Live Pets – Mama Surprise | MooseToys | £64.99 |
Magic Mixies Pink Magical Crystal Ball | MooseToys | £89.99 |
Magic Mixies Mixlings Tap & Reveal Cauldron | MooseToys | £9.99 |
Rainbocorns Sparkle Heart Surprise Series 4 Puppycorn Surprise | Zuru | £10.99 |
All Out Action
Fisher-Price® DJ Bouncin’ Beats™ | Mattel UK | £44.99 |
LEGO Technic Formula E Porsche 99X Electric | LEGO Company | £44.99 |
Hot Wheels® Action Spiral Speed Crash™ | Mattel UK | £64.99 |
Laser X Revolution | Character Options | £39.99 |
Nerf Dinosquad Armorstrike | Hasbro | £38.99 |
X-Shot Skins Dread Dart Blaster | Zuru | £16.99 |
To find out more about DreamToys, consumers can head to the DreamToys Facebook page (www.facebook.com/dreamtoysUK).
Full details of the list can be found at:
https://www.toyretailersassociation.co.uk/dreamtoys-2022/
Notes to Editors
Spokespeople from the Toy Retailers Association, all the participating companies and the research company, NPD, are available for interview.
The Toy Retailers Association
The Association’s role is to inform and advise members on current and future legislation, as well as ethical practices in respect of toy safety and consumer rights requirements. It acts as both a watchdog and persuader to ensure fair play for toy retailers and the consumers of our toys.
About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food / foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information visit www.npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup.
The following retail companies and collectives fed into the DreamToys selection process:
AIS (buying group), Argos/Sainsbury’s, The Entertainer, Kids Stuff Toys, Midco Toys, Smyths Toys, Toymaster (buying group), Toy Town. The committee provides representation across the specialist, local, independent, grocer and department store toy categories. The group was supported by market analysts from the NPD Group.
