Press release -
GET READY FOR THE NEXT BATTLE WITH A NEW TEKKEN 8 LIVE-ACTION TRAILER
Bandai Namco Europe and world-renowned Advertising agency BETC worked together to produce “Get Ready for the Next Battle”, a brand-new live-action trailer for TEKKEN 8.
The movie revealed today features several high-profile guests, such as Hafthor Bjornsson and well-known TEKKEN players from around the world:
· Arslan Ash, Pakistan, 4 times TEKKEN world champion
· Gen1us, France, Pro TEKKEN player, TV Host and streamer
· KingJae, UK, Pro TEKKEN player and streamer
· Sephiblack, Germany, Pro TEKKEN player and streamer
This live-action trailer, directed by Lukas TIELKE, focuses on some of the core values that TEKKEN 8 represents and the specific thrill and excitement people feel right before a fight or a competition. This spectacular trailer showcases how the thrill of a fight can gather people of all ages, nationalities, backgrounds, both newcomers and professional players with a viral effect. The same way TEKKEN has been bringing players together for 30 years now, with the desire to compete, fight and have fun.
The campaign will be featured on various social media platforms, as well as TV, Cinema, Display out of Home and more.
TEKKEN 8 will launch on 26th January 2024 for PlayStation 5, Xbox Series X|S and PC, using the power of this generation of consoles to offer a visually stunning experience along with a vision promoting aggressiveness and spectacular battle action. To discover the game, a free demo is also available on these platforms.
For more information on TEKKEN 8 visit the official page. For other BANDAI NAMCO Europe products, visit our website, follow us on Facebook or X, or subscribe to our YouTube channel.
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About Bandai Namco Europe S.A.S.
Bandai Namco Europe S.A.S. is a leading global publisher and developer of entertainment content for platforms including, but not limited to, all major video game consoles and PC.
Bandai Namco Europe is producing intellectual property for a global audience, and is building its reputation with franchises such as LITTLE NIGHTMARES™, PARK BEYOND™, and the upcoming UNKNOWN 9™ Awakening - developed by the recently acquired Reflector Entertainment based in Montreal, QC.
Bandai Namco Europe serves as the Headquarters of Bandai Namco Holdings Inc. for mainland Europe, which is known for creating and publishing many of the Toy & Entertainment industry’s top franchises, including PAC-MAN™, TAMAGOTCHI™, GUNDAM™, TEKKEN™, DARK SOULS™ and the recently released ELDEN RING™.
For more information please visit www.bandainamcoent.eu
About BETC PARIS
BETC Paris, an advertising agency created in 1994, believes in the power of creativity to drive business results. With culture running as a thread through its DNA, BETC creates new synergies and produces its own content in the fields of music, film, art, publishing and design
In 2021, BETC won the Film Grand Prix at the Cannes Lions festival for Lacoste ending a thirty-year drought for France in the most prestigious category. In 2023, BETC was named among the Contagious Pioneers by the prestigious trade publication Contagious, the only French agency among the selection. Also in 2023, BETC was ranked n°3 in the world and the only French agency in the WARC Top Agencies, which ranks the most awarded creative agencies.
