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MY.GAMES invests in mobile studios Appyfurious, Purple Games and AppLife

Press release -

MY.GAMES invests in mobile studios Appyfurious, Purple Games and AppLife

7 December 2020 - MY.GAMES Venture Capital (MGVC), the investment division of international gaming brand MY.GAMES, has announced it is investing in three mobile studios – Belarus-based Appyfurious and Purple Games, as well as publisher and developer AppLife. MGVC is purchasing minority stakes with the option to increase its holding to a controlling stake in all three deals. This brings the number of MGVC’s partner studios to 34.

Appyfurious was founded in 2017, as a developer of mobile apps. The studio presented its first game, Bounceville Stories, in January 2020. The 75-strong team has released around 20 apps with a total of more than 40 million installs. Flagship title Bounceville Stories is a puzzle game with elements of a bubble shooter and brick breaker. The game has been highly praised by players, with an AppStore rating of 4.6, and is currently in soft launch.

Purple Games has 20 employees with strong expertise in mobile game development. The studio’s first title, Greenvale, is in soft launch on Google Play and the App Store, with its full release planned for 2021. The studio is planning to focus on new game releases with the support and long-term partnership with MGVC.

AppLife, also founded in 2017, has achieved more than 10 million installs of its flagship game, Parking Escape, on Google Play and the App Store. Less than two years later, the studio expanded to 30 employees and launched several casual and hyper-casual games, including Basketball Clash, Island Adventure, Xtreme Drive, Pop Rings, and the eTrainDog app. In 2019, the studio formed its own publishing division and released mobile games Prey Day and Butchero, as well as apps Better O and Happy Me, with a combined 500,000+ installs.

“We are helping studios grow by sharing our expertise and insights. Our priority has always been to invest into talented teams and professionals, as opposed to the product. The end result is what we achieve together. We are confident that MGVC’s support, coupled with access to the company’s ecosystem, will lead the studios to success,” said Ilya Karpinsky, head of MGVC and MY.GAMES CSO.

Over the past three years, MGVC has evaluated more than 1,000 partnership applications and closed 34 deals, while consolidating major successful studios like Deus Craft, BIT.GAMES, SWAG MASHA, Panzerdog, BeIngame and others. Since Q3 2019, SWAG MASHA studio has increased its revenue 1.7-fold, while its game Love Sick: Interactive Stories became a top-5 mobile title for MY.GAMES as of Q2 2020. BeIngame’s Zero City also became a top-5 mobile title for MY.GAMES in the previous quarter. Tacticool (Panzerdog) and Guild of Heroes (BIT.GAMES) are also among the largest titles - in Q3 2020 they were MY.GAMES’ 7th and 8th largest mobile titles in terms of revenue. In September 2020, the investment arm of MY.GAMES rebranded from MRGV to become MY.GAMES Venture Capital, as part of the company’s strategy on forming a single global brand. 

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About MGVC:

MGVC, the investment division of MY.GAMES, was launched in 2017. The goal of the investment division is to search for international promising developments in the gaming industry and promote the expansion of products to the global market. Over the past three years, the MGVC team has processed more than 1,000 applications and offers for cooperation, closing more than 30 deals. BIT.GAMES, SWAG MASHA, Panzerdog, BeIngame, and Deus Craft studios are examples of successful consolidation in previous years. Since the third quarter of 2019, SWAG MASHA Studio has increased its quarterly revenue by 1.7 times thanks to its game Love Sick: Interactive Stories, which was included in the top 5 of all MY.GAMES games in the second quarter of 2020. The game Zero City from BeIngame Studio was included in the top 5 mobile games of the brand for the second quarter. Tacticool (Panzerdog) and Guild of Heroes (BIT.GAMES) also occupy leading positions in the MY.GAMES portfolio, being in seventh and eighth places, respectively, in terms of revenue among the brand's mobile games for the second quarter of 2020.

About MY.GAMES:

MY.GAMES is an international gaming brand (part of Mail.ru Group) and a leading online entertainment company. MY.GAMES comprises 11 regional offices in Russia, Europe and the US, over 1,800 staff, and 13 development studios. MY.GAMES creates titles for the PC, consoles, and mobile devices. The company operates over 80 projects, with more than 150 titles in its portfolio including War Robots, Hustle Castle, Left to Survive, Skyforge, and Allods Online. MY.GAMES portfolio includes renowned titles like Warface, ArcheAge, Perfect World, Revelation Online, Conqueror's Blade, Lost Ark, and more.

Contacts

Becky Mullen

Becky Mullen

Senior Account Director +44 (0)20 3927 6430
Jordan Tunnicliff

Jordan Tunnicliff

Influencer Manager +44 (0)20 3927 6430

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