Who's Listening to You? - Management conference featuring Dan Heath and Steve J. Martin

Benchmark for Business are delighted to present a one day business management conference to be held on the 30th May at the Royal Garden Hotel in London featuring renowned author of 'Made To Stick' Dan Heath and author of 'Yes: 50 Secrets from the Power of Persusaion' Steve J. Martin. Dan & Steve will unpack some fascinating research into the science of communication, influence and persuasion. They will examine questions like "Which messages and communications are most likely to lead to effective and sustainable change?", "What will make your ideas 'stick' with your customers?" and "How can you most effectively influence your peers?" Across two engaging presentations, delegates will learn about unconventional and often counter-intuitive case studies about the subtlety of influence and will leave the sessions with practical and actionable techniques to apply to a variety of situations that require effective influence and change. Key Messages - Learn about the core principles that influence behaviour leading to effective and sustainable change - Identify the specific situations in your business interactions when you are at your most persuasive - Explore the core principles of how to make an idea 'sticky' - Discover how to communicate mesages so that they are understood, remembered and importantly, acted upon For bookings and more information please visit the event page at www.benchmarkforbusiness.com