Press release -
Peter Zäll appointed Chief Strategy Officer and responsible for the Swedish market
Peter Zäll joins Betsson Group on May 1st 2018 and will be based at Betsson’s operational headquarters in Malta. He was previously VP Product & Marketing at Svenska Spel and has also held a number of management positions in retail businesses and consumer marketing.
“I am delighted that Peter has decided to be part of the Betsson team as Chief Strategy Officer, his experience and personality fit the team perfectly. Also, as Betsson Group is gearing up for the opening of the Swedish gambling market there should be no better person to develop our position in the Swedish market,” comments Jesper Svensson, CEO Betsson’s operational subsidiaries.
“I am excited to join Betsson at these interesting times. I see many opportunities in the brand portfolio and look forward to working with the team to refine the strategy for the future,” says Peter Zäll.
For more information, please contact:
Jesper Svensson, CEO Betsson’s operational subsidiaries, jesper.svensson@betssongroup.com, +356 2260 3300
Robin Olenius, PR Manager Betsson Group
robin.olenius@betssongroup.com, +46 761 805543
About Betsson Group With around 20 brands, including Betsafe.com, Betsson.com, NordicBet.com and CasinoEuro, offering Sportsbook, Casino and other games, Betsson Group is one of the world’s largest gaming groups, at the heart of entertainment for over five decades. The company’s vision is to provide the best customer experience in the industry – listening to, and learning from, its customers, and then exceeding their expectations – using best-in-class technology and leveraging an abundance of data and insight. Betsson Group is wholly owned by Betsson AB – listed on the Nasdaq Stockholm Large Cap list.
