EXCLUSIVE Deal - Earn Tesco Clubcard Points with Blackcircles.com

Customers at Blackcircles.com, the UK’s leading online tyre retailer, can now earn Tesco Clubcardpoints when purchasing tyres.

In an exclusive partnership aimed at further enhancing their customers’ shopping experience, from 14th May, motorists will be able to earn Tesco Clubcard points when purchasing tyres — from top brands such asBridgestone, Continental, Kumho, Michelin and many more — on the Blackcircles.com website.

The new move follows on from the successful joint partnership, Tesco Tyres, which the two companies launched at the beginning of 2011.

The incentive is in line with the overall strategy of Blackcircles.com which aims to continually add value for motorists with its low price retail strategy and high levels of customer service: in 2011, 98% of customers rated their experience with Blackcircles.com as “Good” or “Great”.

By presenting Blackcircles.com visitors with the opportunity to earn Clubcard points, the online tyre retailer believes both new and returning customers will welcome the fact that points earned through tyre purchases can contribute to reducing their fuel, shopping and other everyday costs.

At the same time, they will benefit from some of the best prices in the tyre industry – potential savings ofup to 40% when compared with the high street fast-fit prices. 
Of the 16 million households collecting Tesco Clubcard points, it is estimated that over 75% of card holders own, or lease, at least one vehicle.

With so many motorists actively collecting points, Blackcircles.com plans to work closely with Tesco to effectively communicate this new and innovative offering to the ever-increasing number of Clubcard holders in the UK.

With an all-encompassing marketing strategy, Blackcircles.com is set to fully support and build awareness of this new scheme. In conjunction with the Clubcard package, Blackcircles.com is launching a new ad campaign on Sky TV featuring the voice of Murray Walker – the unmistakable voice of Formula 1.

"Our goal is to move quick and often to develop Blackcircles.com offers as we strive to meet the needs of the tyre-buying public," Mike Welch, founder and Managing Director of Blackcircles.com, said.

"What people are telling us is that not only is price important to them, but they also want extra, and relevant, added value. That's what we can now deliver with Tesco Clubcard points."

The steps involved in buying tyres with Blackcircles.com are designed to be as stress-free and as informative as possible. After entering a tyre's size, customers are presented with a list of available tyres.

Once tyres are selected, customers are given the option to pick a fitting centre from the 1300-strong garage network – the largest network of independent garages in the UK.

With their garage chosen, customers choose a date and time which is convenient for them to have their car's tyres fitted.

Then all the customer has to do is pay for the order, via the secure online payment forms, and enter their Tesco Clubcard number to ensure allocation of their points. 
The whole process is quick, simple and secure — and completely takes the hassle out of buying new tyres. 
“Without a doubt, customers are shopping more shrewdly and are not simply going to their local fast-fit as they may have done previously," Mike Welch continued.

"Being an online-based retailer, we are in the right place to attract prospective customers looking for value, and I see this exclusive Tesco Clubcard deal as further justification for those prospective customers to make the switch and become Blackcircles.com customers. There is even more to come this year."