Press release -
Mobile Advertising: You can DIY
Mobile advertising has, up until now, mainly been adopted by the larger enterprises. This is all about to change when Boost Communications launches Madmaker™, the do-it-yourself mobile ad maker tool, which allows small- and medium sized enterprises to mobile enable their marketing campaigns today.
As with any new marketing channel, the larger players are the ones with the means to leverage it first. Although small enterprises acknowledge the importance of mobile as a marketing channel, they find it time consuming and expensive to implement mobile in their marketing campaigns. Madmaker™ allows all marketers to mobile enable their marketing efforts cost effectively, and the tool is especially relevant for small and medium sized enterprises.
-Our 12 years of experience in developing mobile marketing solutions has enabled us to offer this kind of functionality in a do-it-yourself tool. The idea behind Madmaker ™ was conceived three years ago together with some of the largest media companies in the EMEA region. Our clients experienced major traffic growth on their mobile portals; however the volume of advertisements did not follow. The main reason for this being that advertisers didn`t know how to mobile-adapt their campaigns in a budget friendly and efficient way. We developed a tool to fill this market gap, says Øystein Skiri, CEO of Boost Communications.
Madmaker ™ is the only mobile campaign creation tool targeting marketers directly. It requires no previous design or technical skills to use, and is a web-based rich media solution for creating interactive mobile campaign sites with its easy-to-use drag and drop functionality.
The main features of Madmaker™
- User friendly interface
- Ready to use modules to engage with your audience
- QR code generator
- Easy to use design and layout tools
- Comprehensive administration, reporting and statistics
- Lead generation directly to the marketers’ inbox
-Many marketers have expressed their desire to mobile-enable their marketing campaigns. However, brands find that the only way to do this is to pay for custom built solutions at their agencies, or sign up a new niche agency - as their old ones often do not deliver campaigns fitted for mobile. With Madmaker ™, we empower marketers to leverage the mobile as a marketing channel today, says Carine Zeier, Managing Director at Boost Advertising, Boost Communications’ entity working towards small and medium enterprises.
About Boost Communications – Mobile web and marketing since 2000
Boost Communications was established in 2000 as a spin-off from the Norwegian University of Science and Technology, and the company has grown to become a preferred supplier of mobile Internet solutions to some of the strongest media companies, mobile operators and advertising brands both locally and globally. The Boost group has grown to entail three companies (Boost Communications, Boostcom Media and Boost Advertising), each specializing in mobile web and marketing solutions, and providing brands and publishers with the tools needed to mobilize web and monetize mobile. With extensive experience from emerging and developed markets, Boost Communications accelerates the growth of mobile.
Get a Madmaker™- demo
Come meet us at the Mobile World Congress in Barcelona, stand #2F33, hall 2.
http://boost.no/mwc/getintouch.php
Photos for use by the press
Boost Communications in social media
Twitter: @boost_go_mobile / @boostads
Contact
Topics
- Computers, computer technology, software
Categories
- madmaker™
- øystein skiri
- boost communications
Madmaker™, the do it yourself mobile ad maker
