Press release -
BOTTLE Calls For Journalists and Blogger Input to Groundbreaking Research
BOTTLE PR has teamed up with news exchange site MyNewsDesk on a joint research project to uncover opinions on the future of the communications industry from those who work within it. The survey is the most extensive of its kind carried out in the UK.
The PR agency is now asking those employed in the communications and media industries to take part in the survey.
Paul Sutton, head of social communications at BOTTLE PR said: "We are carrying out this research to provide genuine insight into the future of the communications industry and how our working processes are adapting to meet the evolving demands of the social web. Some think that professional journalism is on its last legs. Some think that PR consultants are a dying breed. Some think the news industry as a whole is being taken over by citizen journalism on Twitter, Facebook and blogs. We want to gauge opinion and identify if and where differences in opinion lie, and why."
Sutton continues: "There have been huge changes over the past decade into how news is read, written and developed. Stories now break on Twitter before credible news agencies, hours before in many cases. The current Ryan Giggs furore is a prime example of the power and importance of social channels. We want to determine to just what extent the 'news' industry as a whole is being taken over by this new environment, and to establish how journalists and PRs alike can stay in line with this trend."
The survey, which takes between 5-10 minutes to complete, can be completed until June 10th by accessing the following: http://www.surveymonkey.com/s/Futureofcommunicationssurvey.
Results of the report will be published in June. All those taking part will automatically receive a copy of the report.
Topics
- PR, Communication
Categories
- bottle pr
- mynewsdesk
- research project
- future of the communications
- survey
- paul sutton
ABOUT BOTTLE
Listed by PR Week as a top 120 UK PR agency, BOTTLE PR is home to a corking team of 25 PR consultants.
Its award-winning campaigns embrace both 'traditional' and digital PR disciplines for a diverse and enviable client base spanning consumer, business-to-business and technology sectors. BOTTLE PR's digital PR activity is headed by an industry-renowned social media and online expert.
With clear targets and KPIs, BOTTLE PR achieves fantastic PR results for its clients, yet appreciates its efforts must meet an organisation's business objectives. Recent PR-driven business results include an 80% rise in year on year sales for a drinks client, an increase in website enquiries from 50 per day to over 3,000 for a utility supplier and a five-fold increase in awareness and understanding for a large public sector body over a six-month period.
