“A brighter future requires us to give everyone a chance to thrive” states Arete22

Throughout his career Arete22’s CEO has been vocal on the responsibility business owners have to invest in people and support diversity. The entrepreneur recently discussed how Arete22 has been putting this into practice over the past ten months.

Arete22: http://www.arete22.com/our-approach/

Award-winning marketing agency Arete22 is a ‘people’ business as CEO Cyril Williams explains. ‘Our ambition is to attract, nurture and develop great talent in an environment that allows us to be the best we can be, that’s the definition of Arete; the pursuit of excellence, and we want to give as many people as possible the chance to do that.’

Arete22 wants to redefine how young people think about business and make entrepreneurship something that is accessible to everyone. The firm has always upheld the belief that if someone wishes to pursue entrepreneurship, they should be given a chance to attack this goal, regardless of their background, education, qualifications or experience. The agency believes this is particularly pertinent for graduates entering the highly competitive jobs market. ‘There’s this belief that once you’ve finished your studies, you are tied down to that field of expertise, and changing direction means you’ve failed. We want to change this perception and help graduates realise there are alternative routes to professional success’ continues the CEO.

Over the summer, Arete22 has seen the success of three very different individuals within its organisation, showcasing how the agency has become an inclusive incubator for success. One of these individuals is currently completing a university placement at Arete22, another was a recent tech graduate prior to working with Arete22, and the third came to the agency from a sports background. All three of these individuals have surpassed their professional goals and are on track to sustain a bright future in business, thanks to the intensive support and development available at the agency.

Arete22 is adamant that businesses have a responsibility to help people thrive and will continue to invest in any individual with the ambition to pursue entrepreneurship.