Andromeda Acquisitions Reveal What Consumers Really Want from Brands

Manchester’s freshest sales and marketing firm Andromeda Acquisitions has released a statement on how it is changing the game in marketing, to ensure its clients are meeting the core needs of today’s consumer groups.

Andromeda Acquisitions: Opportunities

Manchester-based Andromeda Acquisitions is a new competitor storming the sales and marketing industry in 2018. Having launched at the beginning of April, the firm is already taking charge by providing a reliable and sought-after service to consumers in the public sphere.With expertise in market research, brand exposure and direct marketing, Andromeda Acquisitions work closely with their clients to ensure they are meeting and exceeding the high expectations of today’s consumer base.

With brands continually trying to meet the needs of very diverse consumer groups, Andromeda Acquisitions believes through their knowledge and research of market trends that at the heart of every consumer is the same thing.With research to support this claim, Andromeda Acquisitions state that consumers want to be understood by a brand and to have the confidence that brands they know and love to realise what is important to them at their current stage in life.

Research from Omnicom Media Group that polled 4000 people from Generation Z to Baby Boomers highlighted that consumers from all generations expect the same qualities from brands as they do from their friends and family.These qualities include reliability, authenticity and being understood.75% of respondents said they have most loyalty to brands that can reflect their personal values, and 86% of Generation Z and Millennials said their mood would determine what entertainment content they seek out.These statistics indicate their brands need to take the strong emotional connection between consumers and content seriously, states Andromeda Acquisitions.

Andromeda Acquisitions is generating a better understanding of consumer needs and building stronger brand-consumer relationships through face-to-face marketing.This tried and tested marketing method takes a personalised approach that focuses on in-person communication with customers. ‘We communicate with consumers in the same way that they would with their friends and family when representing our client’s brands’ said a spokesperson for Andromeda Acquisition. ‘Consumers today take the relationship they have with brands very seriously, so face-to-face communication is the best way to create loyal and long-lasting relationships between brand and consumer’ added the spokesperson.

Source: https://www.prweek.com/article/1461473/consumers-expect-brands-friends-study-finds