Back to School Season Could be the Pick Me Up Retailers Need Outline Credico UK

After a peak in sales throughout June and July, retailers will be looking for ways to maintain positivity after what has been a predominantly tough year. Credico UK is urging brands to tap into and leverage the back to school and university ‘freshers’ markets.

Credico UK: About the Company

2018 has been an uncertain year for retailers, while the Royal Wedding, good weather and England’s extended world cup run lifted retail sales in June and July, the high streets were plagued by a series of closures, with retail giants Homebase, Debenhams and Toys R us all taking a substantial hit from declining sales.

As retailers enter quarter four, there will be mounting pressure to maintain the performance of the summer months. Credico UK believes that tapping into the lucrative ‘back to school’ market could significantly help brands to drive sales through Autumn and start the Christmas period strong.

“The back to school market has become increasingly diverse; it’s not just about school uniforms, it’s about technology, sporting goods, and kitchenware, home essentials and finance for students heading off to university for the first time. There are opportunities for the majority of industries to prosper,” outlines a spokesperson from Credico UK.

In particular, Credico is confident that health and lifestyle brands could stand to benefit significantly from the back to school market, in response to a recent study by discovery platform Taboola. The research found Health to be a critical topic in the minds of UK parents and students with ‘nutrition’ and ‘lunch’ ranking highly as related topics.

Credico UK is adamant that with this in mind, it’s time for brands to turn to personalised and impactful methods of marketing to help meet the needs of back to school consumers.

“Health and nutritional needs differ greatly between individuals. To offer tailored solutions to parents that fit in with their lifestyles and help them feel more confident moving into back to school season, personable face to face marketing is ideal. The same goes for parents with children heading to university for the first time; they need to feel comfortable and confident that the products they are purchasing will help their children thrive”, outlines a spokesperson for Credico UK.

The firm believes face to face marketing helps forms stronger connections and understanding between brand and consumer. It gives consumers an avenue to have their concerns listened to and resolved, and ensures each consumer is getting access to expert advice based entirely on their individual needs.

The agency is eager to address that the range of students and their diverse needs is something often overlooked by traditional back to school marketing.

“A mature student with a family is going to have very different purchasing needs to a student starting sixth form. If brands are willing to go the extra mile to connect with consumers that don’t fit into the typical student demographic and build and deliver a service solely around their needs, they will no doubt win those customers for life”, concludes Credico UK.

Source. - http://www.netimperative.com/2018/08/back-to-school-marketing-trends-health-top-priority-for-uk-parents-and-pupils/