Blue Branch promote the benefits of taking their business on the road

With numerous road trips across the UK in recent months Edinburgh-based event promotions company, Blue Branch is promoting the extensive benefits of taking their business on the road.

Blue Branch: About the company

Event-marketing experts, Blue Branch regularly run business trips all over the UK. The firm believes that their ability to take their business on the road is a huge advantage for both their clients and the firm’s professionals. As a firm that specialises in customer acquisition through bespoke event-marketing campaigns, Blue Branch is fortunate not to be restricted to one static location. The firm has revealed the advantages to both clients and their contractors, of taking their business on the road.

Benefits for clients

Exposure to a new consumer base

Unlike the static location of a retail store or billboard, having the opportunity to travel across the UK allows the firm’s brand ambassadors to expose their client's products and services to a new demographic of consumers.

Test consumer demand

There is client demand for Blue Branch to expand into new locations. Having the opportunity to take their business on the road provides the firm with the opportunity to test campaigns before making a commitment. This is incredibly valuable for clients as they can conduct valuable research, testing consumer demand without any risk.

Increased Brand Awareness

Exposing client’s products and services to new markets across the UK increases brand awareness. Even if interactions with consumers don’t lead to sales, it still makes them aware of their client’s brand.

Benefits for the firm’s professionals

Networking

Many of the firm’s business trips involve them spending the week working from the office of one of their business associates across the country. This provides an incredible opportunity to connect and network with like-minded individuals. Blue Branch promotes the value of forging strong business relationships and building a diverse network to turn to for advice and guidance.

Break the routine

Travelling is a great way to prevent people from getting stuck in the rut of the same day to day routine. Being in new environments and meeting new people is a great way to maintain excitement and motivation.

Learning opportunity

When the firm run business trips to the offices of their business associates, it provides a tremendous opportunity to observe their strategies and practices, which is a great learning opportunity.

Blue Branch is an Edinburgh-based event-marketing firm, specialising in outside the box marketing solutions. They go above and beyond to create a unique service in a market overflowing with companies doing what they do. The firm regularly run business trips across the UK and they believe this is one of their USP’s.