Press release -

CEO at R.U.N? Global; “Direct marketing is the most effective form of marketing”

R.U.N? Global is a growing direct sales and marketing firm based in Florida. The rookie marketers believe that direct marketing is the most effective tool for customer engagement and brand loyalty and they are urging firms to invest a percentage of their marketing budget to direct marketing campaigns.

R.U.N? Global: About the firm.

In the digital age where companies have a plethora of platforms to reach consumers, R.U.N? Global believes that marketing strategies can become lost in the crowd, as personalization is jeopardized through mass targeting campaigns. The primary objective of a marketing campaign is to create exposure for a brand while making the consumer feel like it was designed specifically for them.

Direct marketing involves selling products or services directly to the public. It can take various forms including mail order, telephone selling, or in-person promotions. Indirect marketing typically consists of the use of the Internet, billboards, commercials, advertisements, and more to reach consumers without direct communication.

1/ Quantifiable results

The most significant advantage to direct marketing campaigns is that results are trackable and companies can get real-time updates and see firsthand the return on their investment (ROI). For most small businesses, quantifiable results are a considerable advantage of direct marketing. R.U.N? Global are so confident in their ability to get results that they offer their client’s a no win, no fee marketing solution that guarantees ROI.

2/ Low Costs

Direct Marketing strategies especially face to face promotions that R.U.N? Global offer carry low overheads in comparison to indirect marketing strategies. R.U.N? Global offer client’s a zero risk option to create exposure, develop brand loyalists and increase customer base. The firm has an elite team of brand ambassadors who represent clients with complete confidence, professionalism, and transparency.

3/ Good for testing new markets/products

R.U.N? Global are incredibly fortunate to operate a business model where they are not restricted to one single location. They can take their business on the road and test new markets and products for their client’s.

4/ Brand Loyalty

While indirect marketing campaigns can reach a mass market, they lack the personal touch. Direct marketing methods allow brands to interact with customers, which instills consumer confidence and builds brand loyalty. “At the end of the day, people buy from people, and we utilize the human element to deliver marketing solutions with a personal touch that generate quality results and builds brand loyalty.” Commented Ibram Gaston, CEO at R.U.N? Global.

At R.U.N? Global their mission is to empower their clients with integrated marketing strategies to increase customer acquisition and retention while allowing clients to maximize their brand awareness. CEO Ibram Gaston believes that particularly in today’s digital age where marketing strategies are becoming more impersonalized, brands need to dedicate a percentage of their marketing budget to in-person promotions.

Source: https://www.marketing91.com/indirect-marketing/

Source: http://smallbusiness.chron.com/advantages-disadvantages-direct-marketing-telemarketing-54933.html

Topics

  • Business enterprise, General

Categories

  • r.u.n? global

Contact:

Ibram Gaston: CEO

info@runglobalinc.com

http://www.runglobalinc.com/

At R.U.N? Global, our unwavering passion for direct marketing is what sets us apart from our peers. We believe in storytelling; providing unique, memorable customer experiences worth sharing with family and friends.

Contacts

Stacey Kehoe

Press contact Communications director

Related content

R.U.N? Global Discuss the Importance of Adaptability in Modern Business.

In a recent interview, R.U.N? Global’s Managing Director Ibram Gaston argued that the ability to adapt to change is one of the most important routes to success in business. He stated that this trait is especially important when working in the sales industry, as no potential customer is the same and each one requires slight alterations in the pitch to capture their full attention.

R.U.N? Global responds to warnings that we need to prepare for an automated world.

​R.U.N? Global specializes in direct sales and marketing and is a strong advocate for face to face sales tactics than digital methods. Although they see themselves as a modern company the firm sees themselves as modern, they disagree with recent claims that we need to prepare for a fully automated world.

R.U.N Global discuss it’s top tips for overcoming fear

​As sales and marketing experts, R.U.N? Global understands the importance of consistent excellence in the sales field. With a new initiative in place, the firm is prepared to combat critical issues holding its staff back.

R.U.N Global Return From Jacksonville Conference With Renewed Sense of Determination

On Sunday, June 3rd, Port St. Lucie based event-marketing specialists, R.U.N Global, travelled to Jacksonville to attend the Southeast Regional Conference and the firm has returned from the event with a renewed sense of determination.

The Secret to Successful and Productive Meetings Shared by R.U.N Global

Meetings are an integral part of the daily routine at R.U.N Global Inc and CEO Ibram Gaston has shared his secrets to running successful and productive meetings.

R.U.N Global Take Inspiration from Nike “Find your greatness” Campaign

In 2012, Nike launched their “Find Your Greatness” campaign. Coming from a strong sporting background, CEO at R.U.N Global, Ibram Gaston resonated with the campaign, and he has used it as the motivation for one of the firm’s morning meetings.

R.U.N Global Inc. Host Workshop on the Importance of Knowing “Why”

Conducting a Google search for “knowing your why” generates a staggering 96, 700, 000 results. Florida-based direct sales and marketing experts, R.U.N Global Inc. held a workshop this week on the importance of knowing the why.

Ibram Gaston of R.U.N Global Inc. Offers Unique Mentorship Program to Aspiring Entrepreneurs

CEO at R.U.N Global Inc., Ibram Gaston is a passionate business coach and mentor. Coming into summer and graduate season, the CEO is offering a unique and exciting mentorship program and internships to aspiring entrepreneurs.

R.U.N Global, Inc. Announce Exciting Universal Studios Competition

In a statement earlier this week, CEO at R.U.N Global, Inc. Ibram Gaston revealed the direct marketing and sales specialists were running a company-wide competition, based on growth, with the prize of an all expenses paid trip to Universal Studios.

‘Student Mentality is the Secret to Success’ Claims Ibram Gaston CEO at R.U.N Global, Inc.

Entrepreneur and CEO at R.U.N Global, Inc. Ibram Gaston argues that a student mentality is the secret to success and that aspiring professionals must commit to lifelong learning to achieve success.

R.U.N Global, Inc. Reviews the Critical Differences Between Generation Z and Millennials

With Millennials and Generation Z making up a large percentage of the workforce, R.U.N Global, Inc. has reviewed the differences between the generations, in an attempt to gain a deeper understanding of what they look for when choosing a company to work for.

Ibram Gaston of R.U.N Global, Inc. Explain What it takes to Achieve a Winning Mentality

At R.U.N Global, Inc. their motto is “don’t just compete; dominate!” CEO Ibram Gaston has developed a winning mentality throughout his career, and the entrepreneur contends that a winning attitude is vital to succeed in business.

R.U.N Global, Inc. Reacts to Walmart’s New Commitment to Customer Experience

As a company that puts customer experience at the top of their agenda, specialists in event-marketing, R.U.N Global, Inc. has reacted to news that Walmart is upping customer focus.

R.U.N Global, Inc. Reviews What It Takes to Succeed In Business

At R.U.N Global, Inc. they are committed to helping their workforce reach their goals and achieve their full potential. The event marketing experts are passionate about development, and they have reviewed what it takes to succeed in business.

R.U.N Global, Inc. Host Workshop on Achieving a Positive Attitude

A positive attitude leads to positive outcomes argues R.U.N Global, Inc. The Florida-based event-marketing specialists believe that attitude is pivotal to success and this week they held a workshop to help their staff and contractors achieve and maintain a positive attitude.

R.U.N Global Inc. Committed to Building Strong Company Culture

Florida-based R.U.N Global, Inc. is a young firm with big goals, and CEO Ibram Gaston recognizes that building a strong company culture is vital for the event-marketing specialist to attract top talent and meet their goals.