Press release -
Companies Need to Hold on to and Leverage England’s World Cup Success
It may be a little over a month since England missed out on full World Cup glory, but Credico UK is urging companies to hold on to England’s impressive performance and leverage its lessons to drive results in the final quarter of 2018.
Credico UK: About the company
Last month saw England reach their first World Cup semi-final in 28 years, and while the team were unable to bring football ‘home’, their performance ignited a new wave of interest in the game. With the FA now considering a bid for England to host the 2030 tournament, Field Marketing agency Credico UK is confident that England’s success in Russia will continue to have a national impact over the coming months.
The agency believes England’s performance stands to have a particularly strong influence within the business world, with Southgate’s team becoming the epitome of a team working together to realise lofty ambitions.Credico UK is urging companies to use this to inspire stronger sales performance moving into the final quarter of 2018, with a particular focus on engagement and leadership.
“England’s performance in Russia transformed our relationship with the national team and created a new wave of passionate advocates. The team was likeable, approached the tournament strategically, avoided off-pitch dramas and managed to bring a sense of fun to the game, and people connected with this,” outlines a spokesperson from Credico UK.
“Companies should heed this lesson and recognise the importance of connecting with customers on a deeper level so that they become passionate brand advocates. An appreciative customer base will not only drive sales but will inspire sales teams to continually up their game,” added the spokesperson.
This year’s World Cup played out alongside a stream of collapses and large-scale closures of numerous high street chains, including Poundworld, Toys R Us, New Look and Maplin. With the retail landscape under threat, the pressure is on for companies to improve sales performance during the final quarter of 2018, and Credico UK believes looking at Gareth Southgate’s performance in Russia could help to set sales managers on the right path.
“Throughout the tournament, the England Manager remained honest, stating that the luck of the draw played a role in their success and that the team is not yet a ‘top four team’. Southgate balanced praise and reality in a way that gave his team confidence in him as a boss,” claims Credico UK. “Moving into a pivotal period for sales, adopting the same modern management style, build on support and transparency is essential to inspiring stronger sales teams and building a rapport that drives motivation even when faced with a challenging sales forecast.”
As the UK’s foremost field sales organisation Credico UK is always looking for new ways to inspire stronger sales performance among the nations big name brands and small businesses. The agency is adamant that with uncertain times ahead, companies need to look further afield to build inspiration and momentum heading into the final quarter of 2018.
Sources:
Topics
- Business enterprise, General
Categories
- credico uk
Regions
- Cheshire
Contact:
Ian Attwood
44 (0) 1244 573150
The company provides a flexible, scalable and highly cost-effective communications resource that can be deployed as a simple extension of, or complement, a client’s existing sales team. Additionally where a client does not possess such a team, then Credico UK is able to fulfill that function.
