Cyril Williams Reveals the Secrets of Building a Stronger Workforce as Arete22 Prepare for Expansion

On Saturday the 4th of August CEO of Arete22 Cyril Williams was invited to speak in front of the UK's sales and marketing entrepreneurs to share the steps he has been taking to remain innovative and bring together top talent, in preparation for the company’s biggest ever expansion.

Arete22: About the firm

As a seasoned public speaker, Cyril Williams CEO and founder of Arete22 was delighted to be invited to share his top tips for finding talent with fellow UK sales and marketing entrepreneurs. Taking to the stage at London’s Park Plaza Hotel in Waterloo, Mr. Williams revealed the importance of keeping up to date with new technologies and giving greater control to candidates during the application process, and best practices for interviewing and recruiting; including how to spot the next generation of industry trailblazers.

As an award-winning event marketing firm, Arete22 brings together a broad spectrum of talented individuals from all kinds of backgrounds. Mr. Williams is confident the company’s success so far can be credited to this diversity within the Arete22 community and the approach it takes when looking for new candidates. Rather than focus on experience and qualifications, Arete22 creates roles which are open to all, choosing to focus on an individual’s passion and ambition. ‘This creates a culture of collaboration, mentorship and a mentality to be the best contributor in your role you can be. This is what is setting us apart,’ outlines Cyril Williams.

Building the Arete22 community is something especially important to Mr. Williams right now, as the firm is preparing for its most significant expansion yet. To ensure the firm successfully implements its plans to dominate the event marketing industry, not just in Manchester but throughout the UK, it will be seeking out a new wave of fresh talent. Alongside learning the ropes of the fast-growing event marketing industry, those joining the Arete22 workforce can expect an environment that encourages calculated risks, learning new skills, and making challenges to the status quo, as well as the freedom to pursue their individual professional goals and rise up within the industry based solely on merit.

‘For people who are self-motivated, and eager to use their initiative, this could be an ideal opportunity to take control of their professional success,’ concluded Mr. Williams.