Targeting all the senses is the future of marketing says Prime Triangle

Direct marketing specialists, Prime Triangle was excited to learn that more companies than ever before are investing in immersive marketing experiences and creating more memorable brand experiences.

About Prime Triangle: http://www.primetriangle.co.uk/about-us/

The latest research into the future of the marketing industry shows that more brands are investing in pop up shops and executions than ever before. Many marketers have stated that they are aiming to engage the senses and create a memorable experience for their audience. Research has found that a staggering one in three CMOs is expecting to dedicate up to 50 percent of their budgets for ‘brand experiences,' ranging from trade shows to virtual reality experiences.

Researchers found that of those surveyed disclosed a focus on targeting their key demographics directly, rather than sending out a blanket message that is not proven to resonate with the audience on an emotional level. Prime Triangle agrees that brand experience delivers a robust face-to-face interaction and provides a much more compelling audience engagement; the company is excited to create new campaigns that target all five senses. The firm is keen to get involved in multisensory marketing during their future face-to-face campaigns, supporting the research that has found “brand experience as a way to formulate ongoing relationships with core audiences.”

The firm has stated that they have seen the demand for their services rise in the short time since their launch. The company is keen to meet the demand and venture into new technologies and multi-sensory marketing shortly. Prime Triangle is a forward-thinking marketing agency that is excited about the future of the industry as brands invest in multisensory marketing techniques.