What Does the Customer Buying Experience Say About a Brand's Perception?

Citipeak Events respond to claims that UK brands are seeing perceptions of their customer buying experience fall as they continue to fail to meet customer expectations.

About the firm: http://www.citipeakevents.co.uk/company-info/

The customer buying experience has never been as important for brands; but despite UK businesses investing billions of pounds into improving their customer relationship management, too many brands are failing to match the increasingly high expectations set.

KPMG's annual Customer Experience Excellent study of 10,000 consumers has highlighted that rather than British brands improving their overall performance score, it has, in fact, dropped to the lowest level in eight years (7.08 in 2017). As customer expectations are rapidly on the rise, brands are failing to keep up.

Sales and marketing firm, Citipeak Events state that improving the customer experience is not just a way for brands to differentiate from competitors, but that it is also a driver of commercial value and how brands are perceived by the consumer base. Because of this, it is essential for brands to manage the expectations set by customer's correctly and to deliver a buying experience that is unrivalled by other brands.

Citipeak Events are a sales and marketing firm that personalises the buying experience for their client's customers. The event marketing strategies used by Citipeak Events deliver a marketing message that matches current consumer needs, and because it uses in-person communication, trusted relationships are built between the brand and customer. Citipeak Events promote the use of event marketing strategies for businesses looking to repair their brand's perception and become competitive in the market because of the personalisation techniques used.

Based in London, Citipeak Events is a sales and event marketing company that set up and manage private hire events sites to promote and sell their client's brand to consumers. Citipeak Events believe that event marketing is the most effective marketing solution to help brands re-build negative perceptions created from poor customer buying experiences.

Source:https://www.marketingweek.com/2017/11/23/customer-experience-hits-low/