Press release -

Esports livens up libraries as the British Esports Association teams up with Westminster City Council

June 13th, London: Esports could soon be heading to schools and libraries across the UK, thanks to a new partnership between Westminster City Council and the British Esports Association.

Over the next month, a children’s after-school esports club pilot scheme will be held at Maida Vale library, London. It’s the UK’s first free esports training club supported by a local authority.

There will be four weekly sessions, starting on June 20 th and running to July 11th. Each free two-hour session will be open to 10 children from local schools (aged 10 to 13) as well as their parents.

Participants will be able to play some Rocket League matches against one another, as well as try out some casting and coaching.

Eight gaming systems and a casting workstation will be set up, generously supplied by London-based custom PC builder DinoPC.

Members and volunteers from the British Esports Association will also be giving talks on careers in esports, including British Esports advisory board member and professional caster Ceirnan “Excoundrel” Lowe.

Findings from the pilot scheme will allow British Esports to instruct schools and libraries how to set up their own clubs in the future.

British Esports content director Dominic Sacco said: “By engaging with children, we are looking at the bigger picture with the goal of creating more British esports talent in the long-term.

“This pilot scheme will help children, parents and teachers learn about esports and the career paths it offers, while at the same time demonstrate the benefits of playing esports, such as team-building and cognitive benefits.

“The findings from the pilot scheme will also help us instruct schools how to set up their own extracurricular esports clubs, and other libraries may be inspired to run their own sessions in the future. We’re delighted to be teaming up with Westminster City Council and DinoPC for this initiative.”

Cllr David Harvey, Cabinet Member for Environment, Sports and Community, Westminster City Council, added: “This is a fantastic opportunity for young people to receive training in one of the fastest growing international sporting arenas. But this isn’t just about helping support a generation of world class cyber athletes. As part of the pilot we are encouraging children to take the strategic skills and team management expertise they’ll develop online out onto our playing fields, and make healthy choices around playing a physical sport.

“The UK, and London in particular, has a global reputation for innovation and excellence in interactive creative media. I’m pleased Westminster City Council can be the first authority in the country to support a type of professional competition that is becoming a global phenomenon.”

DinoPC marketing manager Nic Carnelutti added: “We believe the educational aspects of what the British Esports Association aims to achieve are highly beneficial to children and younger audiences.

“This scheme encourages young people to learn teamwork and participate in a challenge - building up their social skills which can then be used in other aspects of life.

“They couldn't have decided on a better choice of game either. Rocket League emphasizes each of the aforementioned traits and remains enjoyable throughout. We are very proud to support this event and be part of this from the very beginning.”

Topics

  • Art, Culture, Entertainment

The British Esports Association is a not-for-profit organisation established in 2016 to support and promote esports in the UK.

As a national body, its aims are to foster future British talent, increase the awareness of esports and provide expertise and advice. It’s focused on the grassroots level of esports.

The Association hopes to help educate the masses – including parents, teachers, media and government – around what esports is and the benefits it offers.

Its three goals are to Promote, Improve and Inspire.

www.britishesports.org

Contacts

Dominic Sacco

Press contact Content Director 07834 793627