BuyaPowa announces winners of the inaugural Social Commerce Awards

21st February 2014, London: Social Commerce pioneer BuyaPowa is delighted to announce the winners of the inaugural Social Commerce Awards 2014. The global awards programme acknowledges the highly innovative work being carried out within the social commerce space, and saw a number of high-quality entries from brands around the world including Sears, MiH Jeans, Brewdog and Co-operative Electrical.

A judging panel comprised of experts from leading retailers such as Tesco and Argos, as well as commerce leaders from Accenture, Internet Retailing and WPP, selected winners from a range of industries making waves in Social Commerce.

Gideon Lask, CEO and Founder of BuyaPowa, said: "The Social-Commerce Awards are a celebration of this emergent discipline, and a testament to some of the most creative and engaging campaigns in the field. The overwhelming number of entries we received - and the remarkable calibre of the winners - proves that social is no longer just an offshoot of marketing, it’s a vital and rapidly-growing channel for sales, customer acquisition and data gathering. Just as eCommerce proved that the internet could be used to sell, rather than merely to market products, the incredible work we’ve seen proves that social is opening up an exciting new frontier for business."

For more information about the awards, including on how to enter or become a judge for next year, please visit http://socialcommerceawards.com/