Google Keep App Threatens Evernote

Digital marketing agency Cayenne Red is briefing its clients on the latest Google App to be introduced and one which will threaten the rise of Evernote.

‘Keep’ was unofficially launched some days before its first public outing, as keen eyed Google watches saw it make a brief appearance.

Google Keep is a new notepad App designed to help people record thoughts, lists, copy, domain names and pictures, all which can be indexed, stored and annotated in the cloud.

Available in Google’s Android Play Store, the new App is seen by most observers as a threat to Evernote which has, over the last few years, gained a useful foothold in both the business and consumer markets.

Cayenne Red thinks that this form of cloud storage, which most importantly can be accessed from a person’s numerous devices, is becoming increasingly important.

Mr Duncan Cumming, CEO of web design Berkshire agency Cayenne Red, said:

“Ironically at the same time that Google is getting a pasting for the announcement that it’s Reader service is about to be finished, out comes the introduction of this useful new App called Keep. The problem for other companies offering competitive products, even if they arrive in the marketplace way before Google, is that the search engine giant has extraordinary power to be able to try the product, and then get traction with it.

“We are very comfortable with Evernote and know that many of our clients are also heavy users. It will be very interesting to see how this new App from Google will catch on. The attraction with using another Google service is guaranteed integration of services across their full menu.”

Cayenne Red is a full service digital marketing agency which offers retainer services for clients in the UK, America and Australia. The digital marketing suite of services on offer includes SEO, SEM, SM, PR, Affiliate Marketing and Website Design.

For further information about their services, contact them directly on 0203 286 5639.

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