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CELEBRATE A TRADITIONAL SWEDISH CHRISTMAS ON YOUR SMARTPHONE

Press release -

CELEBRATE A TRADITIONAL SWEDISH CHRISTMAS ON YOUR SMARTPHONE

Celebrate a traditional Swedish Christmas on your smart phone with the new advent calendar app, Swedish Christmas. The app was originally released last year. Those who purchased the app then will recive a free update of the 2012 version.

The 2012 version of the advent calendar app Swedish Christmas features many new Swedish Christmas food recipes.

Watch a preview of the calender here: http://www.youtube.com/watch?v=l6ljjJ5QcJk&feature=player_embedded#!

With the countdown to the festive season just days away, London-based Swedish ex-pat Mia Karlsson has devised a truly charming and innovative new Advent Calendar app for smart phones, Swedish Christmas (1 app. 24 windows - text in Swedish and English).   After living in the UK for five years, Mia realized how much she missed Sweden during the big holidays and how difficult it can be to hold on to the much-loved traditions: “I think the app will be popular with expats who would like to stay close to their Swedish roots and I also think anyone who is curious about Sweden and its traditions will enjoy the daily videos on their smart phones” comments Mia who is a professional soprano singer when she’s not pioneering new phone apps!

From 1st December until Christmas Eve, a new window on the Swedish Christmas advent calendar becomes available daily, taking you one step closer to Father Christmas (Jultomten as he is called in Swedish).  Features include traditional Swedish Christmas songs and videos displaying festive traditions such as candle-making, dancing games and baking saffron buns.  There are also excellent recipes for traditional Swedish Christmas food and one featuring a Lucia procession which was recorded in Lund’s Cathedral in Sweden.

The Christmas songs are performed by various artists, including some of Sweden's finest singers and musicians, including creator Mia Karlsson, a professional singer with credits such as Christine in Phantom of the Opera, Belle in Beauty and the Beast and och Cosette in Les Misérables.

Mia's own personal favourite episode is one featuring children baking Lussekatter, the delicious Swedish saffron buns: "While we watch the video of the children baking, they’re singing the traditional song En sockerbagare, which is so cute and really emotional."

Download your copy of Advent Calendar Swedish Christmas today.

Price: £1,49 at App Store: 
http://itunes.apple.com/gb/app/swedish-christmas/id476554525

Price: £1,70 Android Market: https://market.android.com/details?id=com.immediate_art.swedish_xmas

In addition to the app, the Advent Calendar Swedish Christmas is  available on DVD. Mia has also recorded an album of Swedish Christmas songs entitled My Swedish Christmas where she is accompanied by musicians from Malmö Symphony Orchestra, Malmö Opera, and Mats Edén on violin. The song includes Swedish Christmas classics such as Stilla natt, Ett barn är fött and Marias vaggsång.

Order the CD and the DVD online: www.traditionalsweden.com, also avaliable at the TotallySwedish stores in London (http://www.totallyswedish.com)

For futher details about retail outlets and how to order large quantaties of the DVD and CD, please contact: director@immediate-art.com

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For more information, photos and interview opportunities, please contact:

Mia Karlsson, Immediate Art Ltd.

Email: director@immediate-art.com

Tel: +44 (0)7758 166726

Website: http://www.traditionalsweden.com

Facebook: http://www.facebook.com/pages/Traditional-Sweden/247988438586382

YouTube: http://www.youtube.com/watch?v=l6ljjJ5QcJk&feature=player_embedded#!


Press contacts

Monika Agorelius, CloseUp PR

Monika Agorelius, CloseUp PR

Press contact PR & Marketing Consultant +44 (0)7785 71 21 86

CloseUp PR is an independent PR consultancy agency, working primarily with film, music and plant-based food PR.

CloseUp PR offer a wide range of media consultancy services, including press releases, media relations, content production, photography, music, video and film productions, as well as social media management.

CloseUp PR's founder and managing director, Monika Agorelius, has a background as a journalist, editor, director, producer, having worked with magazines, newspapers, television and film productions companies all over the world.