Press release -
Plant protein brand Like is launching into all major UK retailers, kicking off with Tesco on the 8th of September.
Award-winning plant-protein brand, Like, is making an important move into the UK market with three products launching in Tesco next month.
Like, with its focus on a younger demographic, aims to appeal to plant-curious consumers open to alternative forms of protein as a way to reduce their meat consumption.
“Gen Z flexitarians are an important consumer segment in the meat free category and with its bold, impactful look, feel and appetite appeal, combined with our exciting marketing plans, Like brand is well placed to engage this audience” , says Emma Herring, UK Marketing Manager at LIVEKINDLY Collective.
Like brand is 100% plant-based and offers frozen products that can be cooked and consumed on their own, as snacks, but also work well as ingredient products in dishes like protein bowls, salads, pastas or wraps.
Emma Herring comments:
“Like recipes are HFSS compliant, high in protein, low in saturated fat and a source of fibre. With sustainability KPI’s, the retailers also welcomed the news that all Like packaging is fully recyclable.”
She continues:
“We believe we have found a sweet spot in this category, ticking taste and health credentials, two key drivers for attracting a younger audience, but at a more accessible price point than other taste-led brands in the category.”
Like will launch in all major retailers – Tesco on 8th September followed by Sainsbury’s, Morrisons, Asda and Iceland ensuring that it will be seen wherever our category consumers shop.
Find Like Hot Dogs, Like Chicken Burger and Like Popcorn Chicken in the freezer section in Tesco from September the 8th.
Like Hot Dogs
Your new grill hero. Crafted from plants, powered by a delicious smoky flavour — this isn’t a compromise, it’s an upgrade. Sizzle it, sauce it up, slay the plate!
RSP: £2.75
Pack size: 360 g
Like Popcorn
Your fast-food snack goals delivered….but healthier!
After-school snack? Movie night munchies? High-protein, low-effort dinner?
Pop ’em in, 10 mins later you're winning.
RSP: £2.75
Pack size: 300 g
Like Chicken Burgers
Crispy on the outside, juicy on the inside - all the chicken vibes but plant-based.
Stack it on a bun with avo, fresh veg, and your go-to sauce.
Or wrap it up. Or toss it in a salad.
Whatever your vibe — it hits the spot.
RSP: £2.75
Pack size: 320 g
About Like
Like is LIVEKINDLY’s largest brand in Europe and the no 2 plant-based food brand in Germany. The multi-award winning brand is now launching in UK food retailers nationwide.
www.likeuk.co.uk
Instagram: @LikeUk
About LIVEKINDLY Collective
LIVEKINDLY Collective [LKC] was founded on the belief that plant-based alternatives are key to a sustainable global food system.
As a collective of brands from across the globe, supported by our own production facilities enabling us to deliver private label and export products, as well as ingredients, to other plant-based companies, LKC is uniquely positioned to maximize impact.
