TotallySwedish London Stores Celebrate 20th Anniversary

TotallySwedish in London celebrates its 20th anniversary. During the 20th birthday celebration week (1-7 September) TotallySwedish will be offering to customers samples of Swedish flavours, exclusive discounts and giveaways.

“Since opening the store back in 2005 the interest for Swedish food has grown way beyond homesick Swedes, other Nordic people in the UK and Scandophiles”, says founder and owner Annethe Nathan.

“Over the years Nordic foods have become increasingly popular in the UK, and the TotallySwedish stores now welcome customers from all over the world who have fallen in love with Swedish and Nordic flavours.”

Annethe Nathan says it’s a joy to be a part of introducing popular Swedish foods to the UK. Popular Swedish food includes meatballs, gravlax, pickled herring, aquavit, caviar, crisp breads, hard cheeses, lingonberry jam, rye breads, cinnamon buns, ginger biscuits, Princess Cake, salty liquorice and a large variety of pic n’ mix candy.

In addition to a large selection of food, drink, deli products, baking ingredients, chocolates and candy TotallySwedish’s stores also offer a fine selection of Swedish design, textile and handcrafted gift items. Swedish and Scandinavian design focus on simplicity, functionality and connection to nature, which resonates with modern lifestyles and values.

TotallySwedish have two stores in London, as well as an online shop. The store on 32 Crawford Street, London W1H 1LS opened its doors 20 years ago, on the 5th of September. It’s perfectly located just a few minutes walk from the Swedish Embassy and the Swedish Church and it’s easy to get there by public transport via Baker Street, Marylebone or Edgware Road stations.

“I love the area", says Annethe Nathan. "It’s buzzing with life yet easy to walk around. It’s a charming village like area in the heart of central London, with a mix of smaller shops, nice cafés and restaurants."

In 2011 TotallySwedish expanded with opening a second store, this time at 66 Barnes High Street in South West London.

“Barnes High Street is another prime location for us. The Swedish school is located in Barnes and many Swedes live in the area. Much like our central London store, we’re seeing an increasing amount of returning British and international customers who have fallen in love with Swedish food flavours and design."

TotallySwedish is a little bit of Sweden in the UK for you.

TotallySwedish
32 Crawford Street, W1H 1LS
66 Barnes High Street, SW13 9LD
Online store, Information & Contact details: totallyswedish.com