Press release -

Indian SD card market dominated by Kingston, SanDisk and Transcend Information

The Indian Secure Digital (SD) card market has been forecast to increase at a compound annual growth rate (CAGR) of 24% through to 2015, driven by the urgent requirement for scalability, higher speed and storage capacity, portability, the increasing demand for SD cards in smartphones and ease of use.

The market is primarily sustained by heavy demand from smartphones as well as basic mobile handsets that lack sufficient memory capabilities. Smartphones have a wide range of applications for which the internal memory is often not sufficient.

In addition to this, almost all smartphone users store data such as movies, music, and documents on their phone which again requires more data storage space than what is present in the phone. Most of the smartphones available in the market use microSD cards.

The intense penetration of the cell phone market in urban, semi-urban, and rural regions in India is the main reason for the rapid growth within the India SC card market. The penetration of cell phones into semi-urban and rural regions has increased the demand for SD cards for entertainment purposes.

In terms of growth, mobile sector with the Micro SD format will witness faster growth vis-à-vis the digital imaging market for secure digital (SD) standard card format, given the different life cycles stages of the devices.

The memory card is rapidly becoming the preferred form factor for flash storage cards, because of its easy removability, small size and high performance.

Key players currently dominating the Indian SD card market include Kingston Technology Co., SanDisk Corp., and Transcend Information Inc.

For more information on the Indian SD card market, see the latest research: Indian SD Card Market

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