Italian spirits market led by Davide Campari Milano

The Italian spirits market continued to suffer through during 2012 as sales declined by 3%, following on from the negative trend established since 2007-2008.

The adverse economic conditions which currently subsist in Italy are clearly having a dramatic effect on sales of spirits.

High unemployment levels and the tough measures which have been taken by the Italian government in a bid to control public spending and bring its substantial deficit under control include slashing the salaries of public servants and increasing taxes.

This is having a negative effect on the disposable incomes of a vast majority of Italian people, creating a situation under which even more pressure is coming on household budgets as traditionally it has been the family network which would support one in unemployment and times of economic distress.

Davide Campari Milano SpA continued to lead the Italian spirits market in 2012, with a share of 10% in volume terms.

It was followed by Barbero 1891 SpA, which manages the Aperol brand that was still leading in the brand ranking in 2012, and Ramazzotti SpA that in Italy distributes the majority of Pernod Ricard's products and therefore is present across many categories in spirits.

These companies offer standard products with unit prices that are considered affordable by the majority of Italian consumers.
White spirits, such as vodka, gin or dark rum, are expected to continue to benefit the most from the cocktail trend over the next five years.

These mixed alcoholic drinks are very much appreciated by the young generation, which will continue to be favourable to the development of the Italian spirits market.

For more information on the Italian spirits market, see the latest research: Italian Spirits Market

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