Press release -

Curious about cats? Lintbells has some answers

Veterinary teams have, for a long time, appreciated the need to support cat owners to recognise the signs of illness in their pets and to bring them to the practice for treatment. It is estimated that 40% of cats have not visited a vet in the last year compared to only 15% of dogs.* Lintbells, makers of some of the most effective natural pet supplements in the veterinary marketplace, agree that it’s a worrying issue. In response, the company is launching its ‘Curious about Cats’ campaign to help practices support cat owners to improve the health and welfare of their feline friends.

Sue Lewis, Head of Commercial, explains why Lintbells wanted to get involved, “While many people know us as a supplement company, we see our primary purpose as working to improve the lives of cats, dogs and horses. We are concerned that cat owners find it hard to identify the signs of illness in their pets, hesitate about presenting them for treatment and even tend to assume that cats are so self-sufficient that they have little need of treatment.** There’s a real opportunity here to improve health and welfare.”

The new campaign will provide tools to help practices educate their cat owning clients about age related changes in particular. Lintbells will supply practices with free mobility tracker packs to hand out to cat owners so they can easily assess their cats’ mobility from home. This will provide veterinary professionals with valuable clinical data to help with case assessment and help the pet owner to identify when there is a problem. Loss of mobility is very common in older cats and coped with by becoming more sedentary, which owners often don’t see as a health issue.

Lintbells will provide certificated CPD workshops for the whole team and there’s an opportunity to win a stress-busting cat hamper for the practice.

Waiting room display and digital materials will be provided to raise awareness within the local community.

Gemma says if the initiative gets people talking about their cats and their health, then that’s a great start, “We’d like to get across that it’s really important to be curious about cats and to think about their needs. By talking openly about what is normal cat behaviour and the little giveaway signs that suggest all might not be well with their mobility, we hope we can help more people to seek veterinary help and improve the health of their cat.”

Practices wishing to take part in ‘Curious about Cats’ can contact their local Lintbells Veterinary Business Development Executive or for further information visit www.lintbellsvet.com.

*https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5465235/

** http://www.aaha.org/blog/NewStat/post/2013/07/24/437308/Bayer-AAFP-study-explains-why-52-percent-of-cat-owners-avoid-vet-visits.aspx

Subjects

  • Veterinary medicine

Categories

  • supplements
  • curious about cats
  • veterinary
  • cats
  • yumove
  • lintbells

About Lintbells

For Lintbells, every product starts with a pet in need. Based in Weston in Hertfordshire, Lintbells researches, formulates and manufacturers high quality, innovative natural supplements that aim to improve the lives of dogs, cats and horses. It’s a commitment the company takes very seriously and has resulted in products that support skin and coat condition, digestive health, joint care and behavioural support.

Established in 2006 by John Howie and John Davies, Lintbells has a strong focus on scientific validation of its products, working with experts such as the Royal Veterinary College and New Zealand’s Marlborough Research Centre. But it doesn’t stop with the science because helping pets is at the core of the business.

At all levels of the Lintbells’ organisation there’s a realisation that collectively, everyone has a responsibility to help keep pets healthy and happy by providing effective, high quality, pet supplements at affordable prices.

And it seems those efforts are increasingly appreciated by pets and their people. By the end of 2017, over 300 million YuMOVE tablets had been sold to pet owners in more than 15 countries.

For more information, visit www.lintbellsvet.com

Facebook: www.facebook.com/lintbellsvet

Press contacts

Susan McKay

Press contact Director 07887 515870