Press release -
Costa Appoints BBH to Global Advertising Account
28th April 2017: Costa has appointed BBH as its global creative agency partner, following a competitive pitch process.
BBH will develop the global brand strategy and communications platform under Costa’s brand purpose of “Inspiring the world to love Great Coffee”. The agency’s first work for the brand will launch later this year, and will run across all 33 international markets in which it operates.
Since it was founded by brothers Bruno and Sergio Costa in 1971, Costa has been at the forefront of Britain’s growing love for better coffee. Costa is now the nation’s favourite coffee shop, with over 2,000 stores and 20,000 baristas serving hand-crafted, barista-made coffee to over a million customers every day. The brand’s ambition is to replicate this affinity on a global scale, across key geographies for both Retail stores and the 6000 global touch-points for the Costa Express proposition.
Following substantial global growth over the last 10 years, Costa launched a pitch process in March to appoint a lead global agency partner, working with the AAR. Previously the brand had worked with a number of agencies on an international and local basis. BBH’s appointment and the introduction of a global agency model aligns with a new internal brand operating model at Costa, designed to help build the brand globally and drive preference and sales in local markets.
The account will be run out of BBH London, supported in market by local offices/partners..
Ben Fennell, CEO of BBH London, said: “BBH is thrilled to be working with Costa after what was an excellent pitch process. The brief was tight, the process was fast, and the
clients were delightful. I'm confident that we will do great things together.”
Caroline Harris, Global Brand Director at Costa, said: “We are delighted to confirm the appointment of BBH as our lead global creative agency. We’ve been really impressed with their strategic planning and creative strategy through the pitch. We had a fantastic chemistry with the team and they have a great understanding of target customers, as well as a genuine appreciation of the differences across our key geographies. We’re excited to start working with them on the next stage in our brand development.”
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About Costa
Costa is the UK’s favourite coffee shop, having been awarded “Best Branded Coffee Shop Chain in the UK and Ireland" by Allegra Strategies for seven years running (2010, 2011, 2012, 2013, 2014, 2015 & 2016).
With 2,000 coffee shops in the UK and more than 1,180 in 30 overseas markets, Costa is the fastest growing coffee shop business in the UK. Founded in London by Italian brothers Sergio and Bruno Costa in 1971, Costa has become the UK’s favourite coffee shop chain and diversified into both the at-home and gourmet self-serve markets.
Costa is committed to looking after coffee-growers. That's why we've established The Costa Foundation, a registered charity. The Costa Foundation's aims are to relieve poverty, advance education and the health and environment of coffee-growing communities around the world. So far, The Costa Foundation has funded the building of 53 schools and improved the social and economic welfare of coffee-growing communities.
Costa is also committed to tackling the UK’s literacy challenge and is proud to have signed the Vision for Literacy Business Pledge 2016. In continuation of this commitment, and inspired by the Costa Book Awards and the ongoing work of the Costa Foundation, Costa launched its inaugural Reading Week in September 2016 in conjunction with over 500 schools across the UK.
