Press release -
IT’S CHRISTMASSSSS! COSTA COFFEE RELEASES NEW CHRISTMAS CUPS
- Adorable festive characters adorn Costa’s Christmas cups, in stores from Thursday 1 November
- New designs are the sixth festive cup range from Costa Coffee
- Costa Coffee Christmas cups and red takeaway cups are fully recyclable with drop off points in any Costa store
The Nation’s Favourite Coffee Shop*, Costa Coffee reveals its hotly anticipated Christmas takeaway cups for 2018 to kick off the festive period. The new and recyclable designs are available in stores nationwide from Thursday 1 November and feature five loveable characters in modern, festive colours, which are sure to bring the Christmas cheer to coffee breaks.
This year’s cups feature four striking hues – teal, bronze, purple and the famous Costa Coffee red. Inspired by mystical snow globes; the playful characters of a snowman, penguin, gingerbread man, Rudolph the Reindeer and of course Santa Claus are captured in a snowy bauble design celebrating the most wonderful time of the year.
The release of the Costa Coffee Christmas cups has snowballed over the years to become synonymous with the start of the festive season. Cup mania takes over the country every October, with customers desperate to get their hands on each year’s limited-edition cups and share images on social media.
Costa recently teased its Christmas menu with the release of the Black Forest Hot Chocolate, Gingerbread & Cream Latte and Gingerbread & Cream Hot Chocolate – just some of the returning favourites which will be joined by the wider limited-edition menu in stores from Thursday 01 November. This will include exciting new creations such as the Hazelnut Praline & Cream Latte and Caramelised Orange & Cream Hot Chocolate.
Costa’s festive cups were introduced for the first time in 2013, with each cup size dressed up as a different Christmas character – an elf, gingerbread man, snowman and Santa. This theme continued for two more years before the introduction of the adorable Christmas Jumper cups in 2016, with cups wearing Fair Isle designs.
In 2017 the cup designs took a different direction as the festive faces were illustrated as colourful baubles. This year, the characters continue with the addition of a cute penguin and favourite Christmas personality, Rudolph the Reindeer.
Gennaro Pelliccia, Chief Coffee Taster at Costa Coffee said: “The release of our Christmas cups truly marks the start of the festive season at Costa Coffee. We can’t wait for the new designs to hit stores and see our customers’ reactions. It never ceases to amaze us how much love there is for our limited-edition cups.
“Our Christmas drinks menu will be the perfect festive match for the eye-catching designs. There are delicious new creations and old favourites for people to enjoy, as we help spread the Christmas cheer.”
Costa Coffee’s new Christmas cups will be in store from Thursday 1 November with the menu available from the same date.
-ENDS-
High-resolution images are available upon request. For more information please contact the Costa press office on 020 3196 9668 or at Costateam@onegreenbean.com
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Founded in London by Italian brothers Sergio and Bruno Costa in 1971, Costa is now part of Whitbread PLC, which this year celebrates its 275th Anniversary as a great British business.
With over 2,200 coffee shops in the UK and more than 1,200 in 29 international markets we are the fastest growing coffee shop business in the UK and are proud to be the UK’s favourite coffee shop, having been awarded “Best Branded Coffee Shop Chain in the UK and Ireland" by Allegra Strategies for eight years running (2010, 2011, 2012, 2013, 2014, 2015, 2016 & 2017).
Looking after coffee growers is extremely important to us, which is why we established The Costa Foundation, a registered charity with the aim to relieve poverty, advance education and the health and environment of coffee-growing communities around the world. So far, The Costa Foundation has funded the building of 72 schools and improved the social and economic welfare of coffee-growing communities.
