crealytics ranks third in the Technology Fast 50

Berlin, 06 November 2014 – crealytics GmbH will be presented the Deloitte Technology Fast 50 Award in Hamburg, making it one of the 50 fastest growing technology companies in Germany. Based on the percentage revenue growth from the 2009 to the 2013 financial year, the technology company ranked in third place with growth of 2,919 percent. This impressive achievement can be largely attributed to the company’s in-house developed PPC technology, camato, with which several of the world’s biggest online retailers generated sales of over 170 million euros in 2013 alone.

camato is a form of campaign and bid management technology, which uses a semantic approach to automate laborious work processes on the Google AdWords advertising platform. According to a client survey, users not only increase their turnover and reduce their costs but also save about 75 percent of their time. Thirty people work on the unique technology in the Development department under the watchful eye of Cédric Deniau, Chief Technology Officer.

Dr. Markus Kurch, COO of crealytics GmbH, regards the 2,919 percent revenue growth over the last five years as extremely positive: “With camato, we are developing a technology that will in future optimise Google AdWords campaigns in a fully automated manner and thus drive a paradigm shift. Our high growth rate is a clear indication that we are on the right track.”

Andreas Reiffen, company founder and CEO, is delighted about the award and happy to look back on rapid growth over recent years: “It is impressive to see how crealytics has developed from the idea of automating campaigns through the use of semantic technology into a company that drives huge increases in its clients’ performances. We are particularly grateful to all of our clients who put their trust in us in the early years, our employees and, of course, our investors, who are working with us to drive our growth.”

Sixty percent of the company’s revenue already comes from international ad campaigns. This is made possible as crealytics manages campaigns all around the world in over 20 languages. It is for this reason that the company recently opened a new office in London to further support circa 100 staff in its Berlin and Passau offices.

Since 2002, Deloitte has presented awards to Germany’s 50 fastest growing companies in the IT, communication and life sciences sectors. The rankings are based on percentage revenue growth over the last five years. Companies from the communication, network operation, internet, computer/peripherals, life sciences, new technologies and software sectors are all eligible to enter the programme. The top two places went to Goodgame Studios/Altigi GmbH and CeGaT GmbH.