Media Update 26 September 2019

AirWorks, the Conference that Helps Businesses Incorporate Drone Technology

Hundreds of DJI customers and partners, technology experts and policymakers from around the world gathered at DJI's AirWorks 2019 in Los Angeles this week, to learn how drone technology could dramatically improve the safety and efficiency of their daily operations.

The AirWorks conference is an annual discussion on the future of drone technology, where people that have already embraced drone technology can share their positive experiences and learnings.

DJI also announced new updates to enhance the everyday application of drone technology including:

• P4 Multispectral drone – The world’s first fully integrated multispectral imaging drone built to power farming’s next generation and enable more efficient environmental land management.
• Agras T16 drone – The global introduction of DJI’s leading spray drone for agriculture applications that makes it easy to precisely apply liquids like fertilizers and pesticides to field crops and orchards.
• DJI Disaster Relief Program – A new initiative to rapidly equip first responders with DJI drone technology and support during natural disaster response and recovery missions for wildfires, hurricanes, floods, tornadoes, and earthquakes in the US.

Find out more about AirWorks 2019 in the full press release here.

Phantom 4 Multispectral, Smarter and more Efficient Operations in Agriculture

DJI has set a new standard for easy-to-use agricultural drone applications with the launch of the P4 Multispectral, the world’s first fully integrated multispectral imaging drone designed for precision agriculture and environmental management.

The P4 Multispectral combines data from six separate sensors to measure the health of crops, from individual plants to entire fields, as well as weeds, insects and a variety of soil conditions. With the agriculture drone market expected to grow from $1.1 billion EUR in 2019 to 4.4 billion by 2024, P4 Multispectral provides farmers and agronomists with a new tool to improve crop yields, cut costs and helps environmental professionals easily monitor vegetation on the land they manage.

Share this video with your readers so they can see for themselves the benefits of drone technology in agriculture. 

How DJI Drone Technology Saved Notre-Dame

On 15th April 2019 an incredible story of modern technology and human bravery unfolded in the saving of Notre-Dame cathedral from complete destruction.

DJI has captured two exclusive interviews from people directly involved in the Notre-Dame incident and ongoing restoration.

In the first interview Notre-Dame communication manager Andre Finot shares with us his personal story of how he saw the heroic firefighters relying on images from a drone flying overhead to control the blaze.

In the second interview Artelia’s drone program director, Benoit Guillot describes in detail how drone technology is being used to capture the inside and outside of Notre-Dame cathedral before powerful 3D and 2D mapping software is used to build 3D models of Notre-Dame. This work will help investigators and architects understand the damage before progressing with the reconstruction.

If you’d like to share these video interviews with your readers, please contact the DJI Communication team.

It’s not a Selfie if you Can’t see Yourself

The 2014 Oscars may have boosted 'the selfie' into the global spotlight however a closer look through the history books reveals that their use goes back much further.

Whether a self-portrait painting from the Renaissance, an awkward polaroid shot, or a flip phone photo from 2003, selfies have always been a fun way to express yourself and show off your world.

Bring your selfies into the modern era with the DJI Osmo Action and its vivid front screen, which helps ensure perfectly-framed shots every time.

It’s not a selfie if you can’t see yourself and here's the proof!

Amazing Mongolian Landscapes and Culture Captured with a Hasselblad

Spurred by an enduring sense of exploration, adventure photographer John Alexander travelled to one of the least densely populated regions on Earth – the western reaches of Mongolia – to trace the traditions that lay at the heart of Kazakh culture and to capture the characters that form the fabric of their community. This immersive project began in the bustling capital of Ulaanbaatar from where John headed west, skirting the fringes of Siberia to the north before finally arriving within the desolate plains of the high Altai and the western reaches of the country.

John Alexander’s outstanding photos can be shared with your readers by directing them to the Hasselblad official website.

If you would like any further information please contact: Ida.Gustafsson@hasselblad.com