Media Update 29 July 2019

Smart Thinking About Drones At Airports

Six months after London’s Gatwick Airport shut down because of reported drone sightings, there is still no publicly available, independent proof that a rogue drone ever flew over the airport. But the magnitude of the response showed how unprepared many airports are to respond to a drone sighting and protect public safety while minimising public disruption.

This month, the Blue Ribbon Task Force on UAS Mitigation at Airports, which is studying how airports should respond to drones, issued its first early recommendations – and DJI is pleased to see they reflect detailed research and smart thinking.

For further information on what DJI is doing to support safety at airports, please read the full article on ViewPoints, our corporate blog.

New DJI Ronin-SC: We Show You How to Make the Most of It

Using over a decade of experience creating aerial and handheld gimbals, DJI has launched the latest addition to the renowned Ronin series, the Ronin-S Compact (SC), a single-handed 3-axis gimbal designed for popular mirrorless cameras. Intended for professional photographers in need of a light and handy stabiliser to take everywhere, the Ronin-SC offers a highly compact design, high-grade materials and advanced technology to open the world of creative possibilities for capturing videos and photographs.

The Ronin-SC is 41% lighter that the Ronin-S and can be taken apart to easily fit into backpacks and cases. It also offers a set of intelligent modes for creative possibilities, such as Force Mobile, ActiveTrack 3.0 and Virtual Joystick. This new gimbal is available for purchase at www.dji.com, flagship stores and retail partners today. Customers can choose between Ronin-SC Standard, which includes the essentials to get you up and running for £325/€359 or the Ronin-SC Pro Combo, which adds the focus wheel along with the external focus motor and the Remote Start Stop (RSS) Splitter for £415/€459.

Encourage your readers to find out more about the powerful creativity options the Ronin-SC offers by watching this video.

DJI's Product Designer Explains What's the Key of the Success Behind DJI Products

In less than thirteen years, DJI has not only revolutionised drone technology creating and introducing state-of-the-art drones, but it has also contributed to the industry with innovative designs across its product portfolio, including gimbals, cameras, accessories.

DJI’s in-house product designer Yiwei Chen sat down with ViewPoints at DJI headquarters in Shenzhen to explain how the structure of his team and the creatively driven work environment have contributed to this success.

The full interview is available on ViewPoints.

Astonishing Colours on a Self-portrait Photoset Using the Hasselblad X1D II 50C

Imaginative self-portrait photographer Flora Borsi is no stranger to the X System, and now, is one of the first photographers to try out the next generation X1D II 50C. Usually working with darker tones, Flora decided to put the camera to work capturing a wide spectrum of colours, dressing herself in melting ice cream, gooey lettuce, vibrant roses, and splattered blue paint.

Her astonishing photos can be shared with your readers by directing them to the Hasselblad official website.

If you would like any further information please contact: Ida.Gustafsson@hasselblad.com