Media Update 30 January 2020

DJI 2019 Showreel: The Next Dream

We hear it countless times throughout our lives: follow your dreams. But it takes a lot more than words to turn ideas into reality.

In our annual showreel, we highlight some of our favourite clips of the year, moments that inspire us to look back on all we’ve achieved together and look forward to all of the dreams that lay ahead.

Share this video with your readers and help them to discover the Future of Possible.

DJI Statement On U.S. Department Of Interior Drone Order

DJI is extremely disappointed by the U.S. Department of the Interior (DOI) order to ground the entire DOI drone program, which relies on drones made with globally sourced components to create the federal government’s largest and most innovative civilian drone fleet.

This decision makes clear that the U.S. government’s concerns about DJI drones, have little to do with security and are instead part of a politically-motivated agenda to reduce market competition and support domestically produced drone technology, regardless of its merits.

Read our full statement on the DOI’s decision here.

Drones Are Making a Safer, Smarter Urban Future in Korea

Innovative drone uses keep surprising us every day. This time, the story comes from the Province of Gyeonggi in Korea. 

On 4th December 2018, an 85cm hot water pipe burst from 2.5 m underground. Spewing a column of water and steam up to 110° C, the accident resulted in the death of one driver and severe burns to 26 bystanders. As the city rushed to help the injured and repair the pipe, 2,861 households waited without heating or hot water in the middle of a sharp winter cold snap.

This tragic rupture was the result of valves which had rusted and weakened, since the pipeline’s installation in 1991. However, after the implementation of drone technology by the local government, the occurrence of pipeline rupture has reduced from two to three per year to none.

Read this article to learn how drones are used in helping to prevent these type of incidents.

Pink a Boo: A Visual Game of Hide-And-Seek Inside La Muralla Roja with a Hasselblad

For three full days, Daniel Rueda and Anna Devís explored the pastel pink and blue walls of La Muralla Roja, the highly-recognised postmodern beauty located in Calpe, Spain, designed by Spanish architect Ricardo Bofill in 1968. Within this magical structure, the duo staged a visual game of hide-and-seek, photographing with a Hasselblad X1D-50conly during sunrise or sunset in order to catch the same soft lighting for every image.

These incredibly colourful images and the concept of the project can be shared with your readers by directing them to the Hasselblad official website.

If you would like any further information please contact: nathalie.gerke@hasselblad.com