Press release -
Falken Tyre is OEM for Volkswagen’s new midsize car
Volkswagen debuted its new Passat at the Autosalon trade fair in Paris at the start of October. The ZIEX ZE914, already proven as a standard tyre, was redeveloped for the Volkswagen Passat by Falken’s engineers in Japan and tailored to the Passat’s specifications.
This is the first time that the ZIEX ZE914 has achieved OEM status; the models used will be the standard summer tyre model and an eco-model with optimised rolling resistance, both in dimensions 215/60R16. In addition to the significantly reduced drive-by noise common to both tyres, the ZIEX ZE914A Ecorun also enhances fuel savings by lowering consumption.
“The ZIEX ZE914A is an excellent tyre and a great match for Volkswagen’s new midsize flagship vehicle. Both the saloon and variant models of the Passat will be fitted with the Falken ZE914A and Ecorun in future,” reveals Christian Stolting, Key Account Manager OE at Falken Tyre Europe GmbH. “We’re delighted at Volkswagen’s decision to extend Falken’s role as OEM tyre supplier to the new Passat in addition to the Volkswagen up! and Polo. Volkswagen’s move confirms our acknowledged and consistent high performance in both the development and production sectors.”
Press Contact
Nick Bailey, 44 (0) 7813 956664
About Falken Tyre Europe
The Falken Tyre Europe GmbH is the European affiliate of the Japanese tyre manufacturer Sumitomo Rubber Industries Ltd., with about 23,000 employees the sixth largest tyre manufacturer worldwide. From its location in Offenbach/Main, the company markets and sells a complete tyre portfolio for passenger cars, trucks, pick-ups and SUVs as original equipment and for the entire European retrofitting market. All Falken products comply with the ISO standards 9001 and 14001. Developed and tested in the world’s most demanding racing series, the Falken tyres provide the maximum of individual driving enjoyment – at outstanding value for money. Further information under: http://www.falken-europe.com
Topics
- Cars and traffic
Categories
- automotive
- cars
- falken
- motoring
- tyres
Regions
- England
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