Augmented Reality in Retail Market is Estimated to Reach USD 8.0 Billion in 2024 | Forencis Research

The Global Augmented Reality in Retail Market is estimated to reach USD 8.0 Billion in 2024 at a CAGR of 46.4%. Increasing adoption of smartphones and increasing emphesis on technological advancements are expected to drive the augmented reality in retail market during the forecast period. however, complex and expensive process is expected to restrain the market during next five years. Major investments in augmented reality is expected to become an opportunity for augmented reality in retail market.

Augmented reality is the innovation that grows our physical world, including layers of advanced data onto it. It is a combination of real and virtual worlds. A real object is captured using a device such as camera and the technology combines image with digital information and enhancements. This technology helps buyers to visualize their purchases, enhancing shopping experience. Some key players in global market are Google LLC, Apple Inc., Microsoft Corporation, Facebook Inc., and Zugara, Inc. among others.

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Augmented Reality In Retail Market: Report Synopsis

This market research report offers a comprehensive analysis of key market trends in the global market. It includes detailed discussion on historical market trends, current market dynamics, consumer landscape, growth opportunities and challenges backed by factual feedbacks. On the basis of component, the market is segmented into hardware, software and services. By technology, the global market is segmented into, marker based, markerless, projection based, and superimposition based. By devices, the market is segmented into, mobile devices, special AR devices, AR glasses, AR contact lenses, virtual retinal displays. By application, the market is segmented into virtual try- on, in- store navigation, product catalog, and others. By retail type, the market is segmented into furniture, clothing and accessories, footwear, cosmetic, and others.

Augmented Reality In Retail Market: Report Scope

The report on the global market covers a deep dive analysis of historic, recent and current market trends. Furthermore, market share/ranking analysis of key players, market dynamics, competition landscape, country wise analysis for each region covered and the entire in energy dynamics are covered through the below segmentation.

List of the leading companies operating in the Augmented Reality in Retail Market include:

• Google LLC (Company Description, Company Overview, Product Synopsis, Key Developments, SWOT Analysis)
• Apple Inc.
• Microsoft Corporation
• Facebook Inc.
• Zugara, Inc.
• Wikitude GmbH
• Blippar
• Zappar
• Augmentir, Inc.
• EON Reality Inc.
• Other Key Companies

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Augmented Reality in Retail Market: Report Segmentation

For the scope of report, In-depth segmentation is offered by Forencis Research

Augmented Reality in Retail Market by Component

• Hardware
• Camera
• Sensors
• Projectors
• Display Devices
• Others
• Software and Services
• Software Development Kits
• Services

Augmented Reality in Retail Market by Technology

• Marker Based AR
• Markerless AR
• Projection Based AR
• Superimposition Based AR

Augmented Reality in Retail Market by Device

• Mobile Devices
• Special AR Devices
• AR Glasses
• AR Contact Lenses
• Virtual Retinal Displays

Augmented Reality in Retail Market by Application

• Virtual Try- On
• In- Store Navigation
• Product Catalog
• Others

Augmented Reality in Retail Market by Retail Type

• Furniture
• Clothing and Accessories
• Footwear
• Cosmetic
• Others

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Augmented Reality in Retail Market by Region

• Asia-Pacific (China, Japan, South Korea, India, Taiwan, Rest of Asia-Pacific)
• North America (US, Canada, Mexico)
• Europe (Germany, Russia, France, Italy, UK, Spain, The Netherlands, Rest of Europe)
• Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East & Africa)
• South America (Brazil, Argentina, Rest of South America)

Key Questions answered by the report

• What are the major developments impacting the global market and its growth?
• What will be the effects of the developments in the global market on the industry and on the market players in the near and far future?
• What are the evolving types of the global market?
• What are the evolving applications of global market?
• What are the major characteristics that will affect the global market growth during the study period?
• Who are the key players operating in the global market?
• How are the major players leveraging in the existing market conditions?

Table of Content

1 INTRODUCTION

1.1 Research Objectives

1.2 Market Definition

1.3 Research Scope

1.4 Regional Coverage

1.5 Research Timeline

1.6 Assumptions

1.7 Limitations

2 RESEARCH DESIGN & SCOPE

2.1 Introduction

2.2 Primary Research

2.2.1 Key Industry Expert Insight

2.3 Secondary Research

2.3.1 Vital Data from Secondary Sources

2.4 Market Size Estimation

2.5 Data Validation & Triangulation

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

4.1 Introduction

4.2 Drivers

4.2.1 Increasing Adoption of Smartphones

4.2.2 Increasing Emphasis On Technological Advancements

4.3 Restraints

4.3.1 Complex and Expensive Process

4.3.2 Higher Cost of the System

4.4 Opportunities

4.4.1. Major Investments in Augmented Reality

4.5 Challenges

4.5.1. Lack of Governance

4.5.2. Lack of Workforce with Relevant Skills

5 INDUSTRY TRENDS – PORTERS FIVE FORCES ANALYSIS

5.1 Introduction

5.1.1. Power of Buyers

5.1.2. Power of Suppliers

5.1.3. Intensity of Competition

5.1.4. Challenges of Substitutes

5.1.5. Challenges of New Entrants

5.2 Macro-Economic Indicators

6 GLOBAL AUGMENTED REALITY IN RETAIL MARKET BY COMPONENT, Market Size in USD Million (2017—2024)

6.1 Introduction

6.2 Hardware

6.2.1 Camera

6.2.2 Sensors

6.2.3 Projectors

6.2.4 Display Devices

6.2.5 Others

6.3 Software and Services

6.3.1 Software Development Kits

6.3.2 Services

7 GLOBAL AUGMENTED REALITY IN RETAIL MARKET BY TECHNOLOGY, Market Size in USD Million (2017—2024)

7.1 Introduction

7.2 Marker Based AR

7.3 Markerless AR

7.4 Projection Based AR

7.5 Superimposition Based AR

8 GLOBAL AUGMENTED REALITY IN RETAIL MARKET BY DEVICE, Market Size in USD Million (2017—2024)

8.1 Introduction

8.2 Mobile Devices

8.3 Special AR Devices

8.4 AR Glasses

8.5 AR Contact Lenses

8.6 Virtual Retinal Displays

9 GLOBAL AUGMENTED REALITY IN RETAIL MARKET BY APPLICATION, Market Size in USD Million (2017—2024)

9.1 Introduction

9.2 Virtual Try- On

9.3 In- Store Navigation

9.4 Product Catalog

9.5 Others

10 GLOBAL AUGMENTED REALITY IN RETAIL MARKET BY RETAIL TYPE, Market Size in USD Million (2017—2024)

10.1 Introduction

10.2 Furniture

10.3 Clothing and Accessories

10.4 Footwear

10.5 Cosmetics

10.6 Others

11 GLOBAL AUGMENTED REALITY IN RETAIL MARKET BY REGION, Market Size in USD Million (2017—2024)

11.1 North America

11.1.1 US

11.1.2 Canada

11.1.3 Mexico

11.2 Europe

11.2.1 Germany

11.2.2 France

11.2.3 Italy

11.2.4 UK

11.2.5 The Netherlands

11.2.6 Rest of Europe

11.3 Asia-Pacific

11.3.1 China

11.3.2 India

11.3.3 Japan

11.3.4 South Korea

11.3.5 Australia

11.3.6 Rest of Asia-Pacific

11.4 Middle East

11.4.1 Saudi Arabia

11.4.2 UAE

11.4.3 Rest of Middle East

11.5 South America

11.5.1 Brazil

11.5.2 Argentina

11.5.3 Rest of South America

12 COMPETITIVE LANDSCAPE

12.1 Introduction

12.2 Market Ranking/Share Analysis of Key Companies

12.3 Company Benchmarking

13 COMPANY PROFILES

13.1 Google LLC

13.1.1 Company Overview

13.1.2 Financial Overview

13.1.3 Products/Solutions/Services Offered

13.1.4 Key Developments

13.1.5 SWOT Analysis

13.2 Apple Inc.

13.3 Microsoft Corporation

13.4 Facebook Inc.

13.5 Zugara, Inc.

13.6 Wikitude GmbH

13.7 Blippar

13.8 Zappar

13.9 Augmentir, Inc.

13.10 EON Reality Inc.

13.11 Other Key Companies

14 APPENDIX

14.1 Key Industry Expert Insights

14.2 Primary Discussion Guide

14.3 Customization Options

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