Brits stick with charitable causes they care about

New elephant research reveals that despite the economic slowdown, 37% of Britons say they are holding firm and still supporting the charities they believe in – whilst only 12% have stopped giving money to charity altogether.

When it comes to the causes they are more inclined to support now, compared to five years ago, 38% of people identified causes that tackle diseases and save lives. The other top choices included support for local causes that made a difference in the neighbourhood, conservation and animal charities that stand up to exploitation, and supporting the fight against UK poverty: The poll of 2,000 people revealed that 20% of respondents said that supporting causes that help UK people cope with homelessness and poverty is a cause they are more likely to support now than they were five years ago.

Around one in six people said they were having to cut back on their donations and others were reprioritising the causes they supported. Set against this, one in 20 people were making sacrifices elsewhere to continue with their donations and 3% of respondents said they were inclined to give more to charity because it matters more in the current economic climate.