Blog post - 23 February 2012 18:19

Survey reveals Best of British as Adele and Elgar close the Olympics

Following news today that the closing Olympic ceremony will feature an mash of British music from Elgar to Adele, results from an elephant communications poll conducted last week among 2,000 adults reveals the musicians and composers that would make people feel good about being British this year.

Adele topped the poll of 2,000 adults (31%), followed by The Beatles (25%), Queen (22%) and Take That (22%). The top classical choice was Edward Elgar (14%), sixth overall but number two with the over 55s. Other artists in the top 10 included: Catherine Jenkins (12%), Sir Cliff Richard (11%) and The Rolling Stones (10%).

The Beatles (26%) were the top choice for men, followed by Adele (24%) and Queen (23%). Adele was the top choice for women (38%), followed by Take That (28%).

Topics

PR, Communication

Contacts

Guy Bellamy

Press contact Founder guy@elephantcommunications.co.uk 07766 775216

Britons on the lookout for summer feel good factor, despite economic climate

The combined impact of the Queen’s Diamond Jubilee celebrations and the London Olympic and Paralympic Games is likely to have a significant impact on the news that people choose to follow, with many looking for more positive and upbeat stories.

11 June 2012 20:29

Elephant delivers big footprint with launch of new planning and strategy services

elephant communications this week launches a new range of eight planning and strategy services, designed to help clients get the most out of their communications activity and adapt it to the varied demands of a changed economic climate.

27 February 2012 20:29

More small business advice days for 2012

Last week, elephant communications ran its first free advice day for small businesses. During the day, help and tips were given to a number of small and start up firms. One such firm, Colchester Classics, the award-winning Essex mail order music business, got help with a press release, which saw its MD, Liz Leatherdale secure two great pieces of coverage for her business in the regional press.

9 March 2012 18:48

elephant communications supports the Philharmonia Orchestra

elephant communications has become a new corporate member of the Philharmonia Orchestra for 2012-13, joining the orchestra's growing support base from the business community, including the likes of Palamon Capital Partners; Robert Bosch Ltd and Fenwick Ltd.

4 May 2012 01:32

Optimism or Distraction? The likely impact of a ‘patriotic bubble’ on public mood, brand perceptions and media preferences

Exclusive one-off research event announced at Institute of Directors for June.

17 May 2012 00:04

SMEs predict modest growth but cautious over marketing investment

A third of UK small businesses (33%) predict modest organic growth for their business over the next six months – but many simply don’t think they can afford external marketing support – according to new research by elephant communications.

20 February 2012 20:00

Britons stick with treats despite declining disposable income

Almost seven in 10 Britons allow themselves treats despite the fact that the majority of householders say they are worse off each month than they were a few years ago. As many adjust their finances and coping strategies to the economic slowdown, many people still look forward to some choice treats.

16 February 2012 09:20

Six new creative services from elephant communications

Looking for that light bulb moment? This week elephant communications is launching its creative offer – a range of six new quick-turnaround services designed to give PR teams easy and cost-effective access to high quality consultants that can help refresh thinking, injecting new ideas and energy into a PR campaign.

22 January 2012 22:14

Creative painting day raises money for Elephant Parade

This weekend we ran family elephant painting days.

16 January 2012 21:02

Creating growth: The consumer perspective

Growth seems to be the big word at the moment. What are its new levers? Where will it come from? What is the role of business? As part of our Austerity Britain research, which will be published next month, we commissioned a snapshot poll to get the public’s take on which one factor they thought would do the most to create growth in the British economy.

29 February 2012 17:53

The elephant in the room?

Emerging media? A changed economic context? Delivering more on smaller budets? Evaluating impact? Integrating communications? Having two-way conversations? Content, channel or Ideas? - what is your elephant in the room for 2012 when it comes to communications, marketing and PR?

24 May 2012 21:43

Vibrant day with small businesses

Today we ran another of our quarterly free advice days for small businesses. We had a full, sun-drenched day meeting, listening to and sharing ideas with a number of small businesses.

22 March 2012 18:37

The hunt begins for the most popular symphony...ever

A bit of fun to follow the serious focus on yesterday’s Budget, we're running a music poll. Simply let us know what is your favourite symphony ever written with a few words on the reason for your choice - and three lucky winners will get a pair of top tickets to see the Philharmonia Orchestra perform Beethoven’s 9th at the Royal Festival Hall on 27 September.

19 April 2012 07:36

Edition 2 of 'Footprints' out this week

The second quarterly edition of our Footprints issues reports is out this week. Looking beyond the attention-grabbing big stories of the day, Footprints offers a personal view from elephant team members on a selection of current affairs issues and news stories that have interested the team over the last 12 weeks.