Enecto and IDG Sweden extend their partnership.

Enecto and IDG Sweden extend their partnership, with IDG choosing to make use of Enecto’s new platform, Enecto Analytics. Enecto Analytics allows customers to analyse identified web visitors from a business intelligence and demographic perspective.

The partnership focuses on the areas of online marketing and web analytics. Using Enecto Analytics to segment their traffic allows IDG to filter, target and display appropriate digital advertisements, using Enecto’s Ad Targeting service. In this way customers are able to optimise their online ads and not simply buy large inventory in the hope of hitting their right audience.

“Enecto’s solution helps us set up conditions for ad exposure. Together with our own platforms, we create excellent opportunities for increasing the affinity and further refine the ad campaigns. This is something that is greatly appreciated by our advertisers”, says Peter Agoston, IDG’s business development manager.

Enecto Analytics is built using Cloud and Nosql based technologies in order to handle large amounts of data within b2b lead generation. Enecto Analytics is delivered as Software as a Service (SaaS) ensuring that clients do not have to make large investment in infrastructure to take advantage of the service.

”Enecto Analytics is a future-proof platform, where we can scale and handle redundancy through multiple data centers. By leveraging technology from Amazon and 10Gen we have been able to build, test and launch Enecto Analytics in record time”, says Björn Sperling CEO at Enecto.