Press release -
The Hundred has welcomed 2.5m fans over five years
2.5m fans have attended The Hundred across the first five years of the competition.
Since its launch in 2021, 1.5m of the total audience have attended the women’s competition, and 203,000 people have bought tickets to their first-ever cricket game.
In the 2025 season the women’s competition has again broken the global record for total attendance at a women’s cricket competition, with 349,401 fans in attendance.
In the same five-year period, 530,000 junior tickets have been snapped up, while over 210,000 people have engaged with the tournament and its eight teams through community initiatives.
In total in 2025, 580,000 tickets were sold and issued, with record attendances at four different grounds - including 22,542 today at The Hundred Final in the women's competition. The demographics of The Hundred audience remained in line with last year, with 23% junior tickets, 41% families and 30% female buyers - an increase in reaching new audiences that was also born out in broadcast figures.
Viewing figures have also increased in 2025: Across the group stages, Sky Sports’ audience for The Hundred was up on average 38% on 2024, while BBC Sport saw 2.2m online viewing requests for The Hundred in 2025, up on 1.6 million in 2024.
From a digital viewpoint, The Hundred has earned over 1 billion video views across all platforms since its launch in 2021.
Managing Director of The Hundred Vikram Banerjee said: “We are at a hugely exciting time for The Hundred, and it’s really important that we’ve enjoyed another successful year with strong crowds and viewing figures.
“The aim of this competition from day one was to throw open cricket’s doors and bring more people into our game – these numbers demonstrate that has been happening and everyone involved in The Hundred can be rightly proud of that.
“We should never take for granted that 1.5m people have watched the women’s competition. We are regularly breaking records in that department and anyone who was at the Kia Oval yesterday to see Davina Perrin make her century in front of a standing ovation will attest to the impact of this competition on women’s cricket.
“Equally, for families to form over 40% of our audience is testament to what The Hundred set out to do when we launched this competition.
“Now, as we welcome our new partners into the competition, the challenge is to take The Hundred even further – to ensure it becomes a part of the summer calendar that no cricket fan wants to miss and to deepen fans’ connection with their team and the competition.”