Press release -

LIVEKINDLY Collective and Oumph! amongst finalists of the 2021 FoodBev Media’s World Plant-Based Awards

LIVEKINDLY Collective, a collection of brands on track to become one of the world’s largest plant-based food companies, is proud to be named finalists in the World Plant-Based Awards alongside one of its brand’s, Oumph!

• LIVEKINDLY Collective is shortlisted in the ‘Best Plant-Based Business’ category

• The recently launched Oumph! Kebab Döner Style is shortlisted in the category ‘Best Plant-Based Protein’

The judging panel considered 110 entries from 20 countries across 15 categories.

FoodBev Media Awards Marketing Executive, Sana Gogia, said: 

“Our awards celebrate some of the most ambitious new plant-based products of 2021 from both established brands and start-ups. To see entries from around the world confirms what we predicted, that not only is the plant-based market a truly international one, it is also clear that innovation in the sector is booming.”

Kees Kruythoff, CEO and Chairman at LIVEKINDLY Collective comments:

"Our Collective is on a mission to make plant-based living the new norm and we know that this is only possible with scale. Being one of the three finalists in the Best Plant-Based Business category confirms that our mission and story are heard and resonating with audiences worldwide. Seeing also our innovative Oumph! Kebab Döner Style in the finalists’ list just weeks after it launched, makes us immensely proud. Thank you, FoodBev Media, for your support.”

The winners of the annual World Plant-Based Awards will be announced during a special awards ceremony on December 9 at 3:15pm (EST) at the Javits Center, New York City in association with Plant Based World Conference & Expo

About  Oumph!

Oumph! is an award-winning, plant-based brand from Sweden. Since its launch in 2015, Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs, meat reducers and fast-food loving flexitarians.

A range of Oumph! products are available across the Nordic countries, United Kingdom, Ireland, Germany, Netherlands, South Africa and Australia.

Earlier this year Oumph! was awarded:

• Best Vegan Meat, PETA UK

• Best Brand, The World Food Innovation Awards

About LIVEKINDLY Collective

LIVEKINDLY Collective was founded by Blue Horizon Group on the belief that plant-based alternatives have the power to make the global food system sustainable. Its mission is to make plant-based living the new norm.

As a collective of founders, entrepreneurs and business leaders from across the globe, LIVEKINDLY Collective is uniquely positioned to create impact with speed, at scale.

Through its portfolio of brands, Oumph!, The Fry Family Food Co., LikeMeat, No Meat, and The Dutch Weed Burger, LIVEKINDLY Collective is providing consumers around the world with healthy, sustainable and delicious food options.

Furthermore, the company is the voice of the plant-based movement, communicating informative, entertaining and inspiring content through its media and lifestyle platform, LIVEKINDLY, at www.livekindly.com

LIVEKINDLY Collective has 500 employees and sells in more than 40 countries around the world.

To learn more, visit www.thelivekindlyco.com

Topics

  • Food, Drink

Categories

  • livekindly collective
  • plantbased
  • oumph!
  • oumph
  • livekindly
  • worldplantbasedawards
  • vegan

About Oumph!

Oumph! is an award-winning, plant-based brand from Sweden. Since its launch in 2015, Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs, meat reducers and fast-food loving flexitarians.

A range of Oumph! products are available across the Nordic countries, United Kingdom, Ireland, Germany, Netherlands, South Africa and Australia.

Recent awards for Oumph! include: 'Food Product of the Year' - Food Matters Live, UK (2019), 'Best Vegan Meat' - PETA UK (2019 and 2021), 'Best Plant-Based Product' and 'Best Streetfood Brand' - World Food Innovation Awards (2019), 'Best Brand' - World Food Innovation Awards (2021), 'Silver Brand Experience and Activation Lion' at Cannes Lions Festival, for the disruptive Plant-based Human Meat campaign (2022), and 'Best Plant-based Packaging' - World Plant-Based Awards (2022).

About LIVEKINDLY Collective

About LIVEKINDLY Collective

LIVEKINDLY Collective was founded on the belief that plant-based alternatives are key to a sustainable global food system.

As a collective of founders, entrepreneurs and business leaders from across the globe, we are uniquely positioned to maximize impact.

With 450 employees and products sold in more than 40 countries, we are on a mission to make plant-based living the new norm.

We provide consumers around the world with delicious food through our portfolio of plant-based brands: LikeMeat, Fry’s, Oumph!, No Meat, and Dutch Weed Burger. To learn more, visit www.thelivekindlyco.com.

Contacts

Monika Agorelius

Press contact UK Press & PR Contact Tel: +44 (0)7785 71 21 86