Oumph! Creates Halloween Plant-Based Human Meat Burger

^{- Because Oumph! believes that the only human way to eat a burger is to eat plant-based.}

^{On the eve of Halloween the plant-based food company Oumph! invites Stockholmers to a rather unusual event. The curious and fearless get a chance to try the world’s first plant-based burger resembling human meat.* By creating this special edition burger Oumph! wants to prove that it is possible to produce plant-based products that taste like any meat and are exciting to try.}

This Saturday, on the 30th of October, anyone who dares will be able to taste Oumph!’s ‘The Human Meat Plant Based Burger’ from 10pm at Nytorget, Stockholm.

Anders ‘Ankan’ Linden, Oumph! Co-founder, Corporate Chef and Head of Innovation added: “We developed this burger in no time, as soon as we knew what taste and texture we were after. This is our ultimate and weird way of showing that it’s possible to create any type of food by using just plants.”

The iconic Swedish plant-based food brand Oumph! has been adding rock’n’roll to plant-based products and meat alternatives since 2015. Their range consists of classic meaty products made of plants, such as meatballs, spare ribs, sausages and, the recently launched in the UK and Sweden, döner kebab.

“This Halloween, we really want to push some boundaries to show that we can make plant-based products that resemble any kind of meat. For us, the most human way of having a burger is a plant-based one”, said Henrik Åkerman, Global Brand Leader at Oumph!

The special edition Halloween burger will only be available from 10pm on Saturday night the 30th of October at Nytorget, Södermalm, Stockholm.

The burger contains mostly soya, mushrooms and wheat protein as well as plant-based fats and a mysterious spice mix. Do you dare to taste it?

*No humans were injured in the development of this product.

About Oumph!

Oumph! is an award-winning, plant-based brand from Sweden. Since its launch in 2015, Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs, meat reducers and fast-food loving flexitarians.

A range of Oumph! products are available across the Nordic countries, United Kingdom, Ireland, Germany, Netherlands, South Africa and Australia.

Oumph! has been awarded 'Food Product of the Year' - Food Matters Live, UK (2019), 'Best Vegan Meat' - PETA UK (2019 and 2021), 'Best Plant-Based Product' and 'Best Streetfood Brand' - World Food Innovation Awards (2019) and 'Best Brand' - World Food Innovation Awards (2021).

About LIVEKINDLY Collective

LIVEKINDLY Collective was founded by Blue Horizon Group on the belief that plant-based alternatives have the power to make the global food system sustainable. Its mission is to make plant-based living the new norm.

As a collective of founders, entrepreneurs and business leaders from across the globe, LIVEKINDLY Collective is uniquely positioned to create impact with speed, at scale.

Through its portfolio of brands, Oumph!, The Fry Family Food Co., LikeMeat, No Meat, and The Dutch Weed Burger, LIVEKINDLY Collective is providing consumers around the world with healthy, sustainable and delicious food options.

Furthermore, the company is the voice of the plant-based movement, communicating informative, entertaining and inspiring content through its media and lifestyle platform, LIVEKINDLY, at www.livekindly.com

LIVEKINDLY Collective has 500 employees and sells in more than 40 countries around the world.

To learn more, visit www.thelivekindlyco.com

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