Oumph! Declared Winner In World Plant-based Awards Packaging Category

After moving to fully recyclable cardboard packaging earlier this year, Oumph! now won the Best Plant-based Packaging category at the prestigious World Plant-Based Awards 2022 by FoodBev Media. The ceremony was held on the 8th of September at the Plant Based World Expo North America in New York.

This year, there were 148 entries from 20 different countries!

Dan Bunt, Marketing Manager at FoodBev Media and World Plant-based Awards comments the win:

“The competition this year was exceptionally close and I hope all finalists and entrants are proud of their accomplishments. The Oumph! packing has an iconic design that stands out to consumers and fortunately stood out to our panel of judges as the winner of best plant-based packaging.”

The winning Oumph! packaging design was created by the talented team at Sunhouse Creative and project managed by Linda Arnason, Global Brand Manager at Oumph! and the packaging team at LIVEKINDLY Collective.

“We are thrilled to receive this prestigious award”, says Henrik Åkerman, Global Brand Leader at Oumph!, which is one of LIVEKINDLY Collective’s brands. “Oumph! is a progressive choice and we wanted the packaging to match that. With our new recyclable packaging the aim is to further limit our environmental impact. The team has done a fantastic job in creating the new design and packaging, I’m very proud of them.”

Oumph! is part of LIVEKINDLY Collective, a collection of plant-based food brands offering sustainable food options to consumers across 40+ markets. All LIVEKINDLY Collective brands, including Fry’s - who were also finalists in the World Plant-based Awards Packaging Category - has announced the move to sustainable packaging already, with more LIVEKINDLY Collective brands following in their footsteps.

About Oumph!

Oumph! is an award-winning, plant-based brand from Sweden. Since its launch in 2015, Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs, meat reducers and fast-food loving flexitarians.

A range of Oumph! products are available across the Nordic countries, United Kingdom, Ireland, Germany, Netherlands, South Africa and Australia.

Recent awards for Oumph! include: 'Food Product of the Year' - Food Matters Live, UK (2019), 'Best Vegan Meat' - PETA UK (2019 and 2021), 'Best Plant-Based Product' and 'Best Streetfood Brand' - World Food Innovation Awards (2019), 'Best Brand' - World Food Innovation Awards (2021), 'Silver Brand Experience and Activation Lion' at Cannes Lions Festival, for the disruptive Plant-based Human Meat campaign (2022), and 'Best Plant-based Packaging' - World Plant-Based Awards (2022).

About LIVEKINDLY Collective

LIVEKINDLY Collective was founded on the belief that plant-based alternatives are key to a sustainable global food system. 

As a collective of founders, entrepreneurs and business leaders from across the globe, we are uniquely positioned to maximize impact. 

With 450 employees and products sold in more than 40 countries, we are on a mission to make plant-based living the new norm. 

We provide consumers around the world with delicious food through our portfolio of plant-based brands: LikeMeat, Fry’s, Oumph!, No Meat, and Dutch Weed Burger. To learn more, visit www.thelivekindlyco.com.