PETA UK proclaims Döner Kebab from Swedish Oumph! 'Best Vegan Meat'

Just a month after its launch in the UK the innovative plant-based Oumph! Kebab Döner Style has been awarded 'Best Vegan Meat' by PETA UK.

PETA’s Vegan Food Awards 2021 highlight some of the most delicious and exciting new vegan offerings on the market.

PETA UK's judging panel concluded:

"Oumph! – they did it again. Loved by meat-eaters and vegans alike, this döner meat is full of protein and flavour – just what you need to build the kebab of your dreams."

Anders 'Ankan' Linden, Co-founder, Corporate Chef and Head of Innovation at Oumph! comments:

"On behalf of the whole Oumph! team, I am thrilled to receive this prestigious award. This prize is energising to everyone who has been part of creating the döner kebab and will spur us on to continue to innovate new Oumph! products in the future. Nothing is too rock’n’roll for Oumph! As we say: taste-it to get-it!"

Oumph! Kebab Döner Style is made from pea protein and shaved like traditional kebab meat for easy pitta stuffing – for an authentic Döner experience! It's 100% plant-based and free from gluten. Watch here how it’s made.

Our Oumph! Kebab Döner Style is hugely versatile, eat it in a pitta bread, with salad and chips or top your pizza with it. It's the perfect takeaway at home.

A consumer test carried out after the launch made it clear that that the Oumph! Kebab Döner style is a winner and beats the competition heads down both on taste and pricing. 

In the UK consumer comments and media reviews have been outstanding, including the following:

"Phenomenal, the tastiest food I’ve had in a long time"

"I can't believe it is plant-based"

"It's really good... A game changer"

"Honestly, I don't know how you've done this @Oumph! - but wow"

"The flavour, the texture, everything. Suuuuuper impressed!"

In Sweden Oumph! Kebab Döner Style is available nationwide at major retail chains ICA, Coop and CityGross.

In the UK the product is available in 850 Iceland stores, 220 Sainsbury's stores, and Tesco following in their footsteps, launching the product in to 320 stores from the November the 1st.

The product is also available for foodservice.

About Oumph!

Award-winning, plant-based Oumph! is a favourite in Sweden and the Nordic countries. Oumph! comes in different varieties seasoned with organic herb and spices, as well as an unseasoned version - Oumph! The Chunk.

Oumph! is versatile and easy to cook, which makes it suitable for home cooks as well as food services. It's suitable to grill, boil, sauté, deep-fry or heat over an open fire.

In addition, Oumph! is high in protein and fibre and a source of iron and folic acid, as well has having a low climate impact.

Since its launch in Sweden and the Nordic countries in 2015 Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs and fast-food loving flexitarians and vegans.

Oumph! is one of LIVEKINDLY Collective’s  heritage brands and is available in Sweden, Norway, Denmark, Finland, Iceland, United Kingdom, Ireland, Germany, Netherlands, South Africa and Australia.

Oumph! was awarded Best Brand 2021, by World Food Innovation Awards.

About LIVEKINDLY Collective

LIVEKINDLY Collective was founded by Blue Horizon Group on the belief that plant-based alternatives have the power to make the global food system sustainable. Its mission is to make plant-based living the new norm.

As a collective of founders, entrepreneurs and business leaders from across the globe, LIVEKINDLY Collective is uniquely positioned to create impact with speed, at scale.

Through its portfolio of brands, Oumph!, The Fry Family Food Co., LikeMeat, No Meat, and The Dutch Weed Burger, LIVEKINDLY Collective is providing consumers around the world with healthy, sustainable and delicious food options.

Furthermore, the company is the voice of the plant-based movement, communicating informative, entertaining and inspiring content through its media and lifestyle platform, LIVEKINDLY, at www.livekindly.com

LIVEKINDLY Collective has 500 employees and sells in more than 40 countries around the world.

To learn more, visit www.thelivekindlyco.com

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