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Fred. Olsen Cruise Lines reflects on ‘the best of 2020’ as it prepares to welcome back guests in 2021

Press release -

Fred. Olsen Cruise Lines reflects on ‘the best of 2020’ as it prepares to welcome back guests in 2021

Fred. Olsen Cruise Lines is closing the year by reflecting on the very best of 2020, which has included a host of awards, a thriving Virtual Cruising programme and the introduction of two new ships in what has been a challenging and unprecedented year for the industry.

On 13th March 2020, Fred. Olsen paused its operations and adapted to a new way of working. In April, it launched its award-winning Virtual Cruising programme. Since then there has been a new virtual cruise set sail every week, supported by hundreds of social media posts and almost 200 videos, which between them have been viewed over 1.6 million times.

In July, Fred. Olsen announced it would be welcoming two new ships: the new flagship Bolette, and sister ship Borealis, which between them bring a host of new facilities for guests, including two-tiered theatres and restaurants, all-weather pools and culinary demonstration venues, to complement their fleet of smaller ships.

In addition, Fred. Olsen has won the following awards:

Customers at the Heart of Everything in the CXAwards

Best Use of Social Media at the Travolution Awards

Best Use of Social Media at the CovidComms Awards

Unsung Hero at the Scottish Passenger Agents’ Association Awards

Best Ocean Cruise Line at the Silver Travel Awards

Best Cruise Line Operator for Groups in the Group Travel Awards

Best Cruise Line for Groups at the Group Leisure & Travel Awards

Peter Deer, Managing Director at Fred. Olsen Cruise Lines, said:

“If there is one thing that 2020 has taught us, it is that while it has without doubt brought its challenges, we have also achieved an awful lot, and we must recognise and celebrate that.

“We may have spent the majority of the year not sailing – which is a first for us all in the cruise industry – but in that time we have still managed to win a number of awards, and have found a new way of connecting with our guests.

“Through our Virtual Cruising programme, we have been able to bring the joys of cruising to our guests directly into their homes, transporting them virtually to destinations including Norway, the Caribbean, the Mediterranean and more. But more importantly, it has provided a platform for our guests to be able to interact with ourselves and each other, helping to combat isolation and loneliness throughout periods of lockdown.

“We have also seen an increase in the number of those booking with us for the first time, which is testament to the hard work of our teams this year in putting our customers at the heart of everything we do.

“What’s more, when we do welcome our guests back on board next year, we will be doing so with two fantastic new ships among the fleet – Bolette and Borealis - and we can’t wait!

“I would like to thank you all for your support throughout 2020, and wish you all a very Happy New Year.”

Fred. Olsen Cruise Lines is set to resume sailing from 23rd April 2021, with new ship Borealis the first to set sail with the six-night ‘Scottish Lochs and Isles’ cruise.

For further information on Fred. Olsen Cruise Lines, visit



Fred. Olsen Cruise Line operates in the UK with four intimately sized ships for a more personal cruising experience.

Press contacts

Ellis Orchard

Ellis Orchard

Press contact Public Relations Manager Public Relations 07557672265
Georgina May

Georgina May

Press contact Public Relations Executive Public Releations

Fred. Olsen Cruise Lines has defined and redefined the cruise experience, and judging by the number of passengers that come back time and again, we seem to have styled it to perfection

The company originated in Hvitsten, a small town on Oslofjord in Norway, in 1848 when three Olsen brothers – Fredrik Christian, Petter and Andreas – bought their first ships and began an international shipping company.

Now into the fifth generation of the family, they operate companies skilled in various aspects of the cruise and passenger shipping trade as well as aviation, ships’ crewing, shipbuilding and offshore industries.
Aside from the transportation industries, the Fred. Olsen group also has interests in the luxury hotel sector, estate management, property development, and electronics companies.

Offices for the company are spread throughout the world, although the company headquarters remain firmly in the family’s hands in Oslo and Tenerife. Fred. Olsen Cruise Lines is based in Ipswich in Suffolk.

Company Reg. No: 2672435
Registered Name & Office: Fred. Olsen Cruise Lines Ltd, 2nd Floor, 64-65 Vincent Square, London, SW1P 2NU.
Place of registration: England and Wales
VAT Number: 927 5336 08

Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines
Fred. Olsen House, White House Road
IP1 5LL Ipswich, Suffolk