After over six months of its ground-breaking ‘Enjoyment Promise’ being in place, Fred. Olsen Cruise Lines is delighted to announce that not a single guest has taken it up on its offer to fly them home and refund their cruise fare because they were not enjoying their cruise holiday! Fred. Olsen launched its unique ‘Enjoyment Promise’ in December 2013 – the biggest initiative of its kind ever to...
Fred. Olsen Cruise Lines is celebrating a strong start to the New Year, after December 2013 and January 2014 saw the highest number of guest bookings since 2008. In December 2013, revenue was up 80% year-on-year against 2012 and on January 13th 2014, the cruise line had one of its biggest sale days ever.
Fred. Olsen Cruise Lines has launched a new brochure, called 'All-Inclusive Holidays', targeted specifically at the 'yet to cruise' market. The brochure has simple, all-inclusive pricing, based on one cabin type, and tackles some of the perceived challenges of cruise head on, using more familiar mainstream cruise vocabulary, such as 'Ocean View Room', rather than 'Outside Cabin'.
As part of its new ‘Turn of Year’ sales campaign, award-winning Fred. Olsen Cruise Lines is offering guests on longer-duration 2014/15 cruises a complimentary ‘door-to-door’ transport service. The initiative, which is available on bookings made up to 28th February 2014, will be applicable on a selection of 21 cruises in 2014/15, for guests who live within 250 miles of the departure port*.
Fred. Olsen Cruise Lines will be launching its innovative ‘Fred.’s Enjoyment Promise’ on 2nd December 2013 – the biggest initiative of its kind ever to take place in the UK to encourage people to try cruising, as part of its wider ‘Turn of Year’ sales campaign.