Traditional Barrow Boy Boasts Award For Innovation

Fruit For The Office was crowned the leader of innovation at the Havering Business Awards on Friday 7^th October. The company picked up the award for Innovation at the prestigious ceremony hosted by Jon Culshaw.

Fruit For The Office were commended for their success in transforming a traditionalEast Londontrade into a thriving nationwide business.  The Ox family managed to take their 100 year old barrow based family business and roll it into the 21st century to create an enviable office fruit delivery service.

One of the secrets to the Fruit For The Office success is the intricate online system that the whole company works from. The system, built and designed by company founder Daniel Ox, allows for optimum communication amongst all members of the team. If certain fruit is not available due to seasonality or poor harvest, the buyers in the markets can inform the customer service team in the office in just a few clicks.

Daniel Ox says ‘It’s great to know that our efforts have been noticed and rewarded at the Havering Business Awards. Cutting edge technology is at the core of our business and allows us to uphold all of the traditional values of the fruit trade.

‘I know from my time working on fruit stalls that product availability can change on a daily basis. Our bespoke business automation technology means that staff and customers are kept informed of such changes at all times. Whether a customer calls to speak to a member of our team, or logs on to our website they can get up to date information on what is available and at what price.’ Continues Ox

‘Simply put our innovative approach to the fruit trade is one that keeps customers and staff informed, and maintains the credibility that my ancestors spent years building up.

About

Fruit For The Office founder Daniel Ox and his family have been in the fruit and veg trade for the past 100 years. Starting out on aLondonfruit and veg stall himself, Daniel decided to move the business in another direction when he realised that office workers were coming to his stall to buy fruit in bulk for their colleagues.

Fruit For The Office currently supply hundreds of offices with the best and freshest fruit on a weekly basis. All of their produce is sourced from the famous New Covent Garden Market by a team with years of experience in the fruit trade. The fruit is packed on site and sent directly to the doors of the nation’s workforce. As well as regular deliveries, Fruit For The Office also cater for events and offer a range of fruit baskets for corporate gifts.