The GEHWOL Footcare trends

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The GEHWOL Footcare trends

Beautiful and well-groomed feet are a must, they are simply part of a neat appearance! Or do they? How important is foot care to people in Germany, how satisfied are they with the condition of their feet, what motivates them to care for their feet, what foot problems do they have and what do they do about them? The GEHWOL foot care trends provide answers. The representative online survey of 1,000 women and men in Germany aged 16 and over (since 2022: Statista) collects data every two years on behalf of Eduard Gerlach GmbH on the foot care awareness and care motivation of German citizens.
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Dirk Fischer

Dirk Fischer

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Beautiful and well-groomed feet simply have to be. Women and men agree on that. Image: contrastwerkstatt | stock.adobe.com

GEHWOL Foot Care Trends 2020-2021: Foot care en vogue!

It is not only women and senior citizens who value well-groomed feet. Recently, the importance of foot care has strongly increased in all age groups as well as among men - especially for the sake of keeping feet healthy. This is the result of the GEHWOL foot care trends, a representative online survey by the market research institute Ipsos. Satisfaction with one's own feet remains at a high level.

Footcare made in Germany

GEHWOL moving forward: true to this brand claim, Eduard Gerlach from Lübbecke in East Westphalia has been caring for the health of people's feet around the world since 1868. With GEHWOL, the internationally orientated family business is a pioneer in the field of foot health and the market leader in specialist retail for professional foot care with distribution in over 60 countries worldwide. The full product range includes cosmetics, medical products and foot care medicines for cosmetic and podiatry retailers and pharmacies, as well as instruments, hygiene products and large-scale technology for equipping foot care and podiatry practices and beauty institutes. In addition to specialising in the foot, the high quality based on in-house research and development and the clear priority of effectiveness over all other product characteristics, the wide range is a relevant driver of enthusiasm for both recommenders and consumers. Timor Gerlach-von Waldthausen is now the 7th generation to run the company.

EDUARD GERLACH GmbH

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